Question: Why is going into a negotiation aggressively a common mistake? Both parties end up losing on what they both want. It sets the wrong expectations

Why is going into a negotiation aggressively a common mistake?
Both parties end up losing on what they both want.
It sets the wrong expectations for all cultures.
Aggression mikes the negotiation less awkward.
It provides an unpleasant and uncomfortable experience.
Why is going into a negotiation aggressively a common mistake? Both

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