Without good mailing lists, businesses cannot engage in effective direct$-$marketing advertising. On average $20$ percent of the U$.$S$.$ population moves annually. Return Path is a company that provides changes of addresses to businesses. It takes a business's mailing list, compares it to address changes that it gathers daily in its database and makes any necessary corrections. Return Path is a part of which trend in the services marketing industry?

Group of answer choices

The increasing importance of service industries to the U$.$S$.$ and world economies

The growth in the use of technology$-$based services

Increased competition in the direct$-$mail industry

The fact that direct marketing firms are placing increased emphasis on providing services

The decrease of human interaction as a result of widespread use of technology$-$based services