WMK: 407 SERVICES MARKETING CLASS EXERCISE (5 Marks) Services have a number of distinct characteristics that create a unique set of marketing challenges for services marketers. Your task in this exercise is to review the following statements and identify the particular distinguishing service characteristic(s) that may be in play. ACTIVITY 1. "I was so disappointed with the restaurant last night. We went there for the first time about a month ago and it was fantastic, but last night the food was overcooked and the service was very slow. 2. "The plane back to Accra was only half full that's a lot of lost income - the airline must work harder to fill those seats. 3. "I want my hair cut long on one side, short on the other, and I want it to be coloured purple." 4. "It's so hard to choose an accountant, it is so difficult to know what you're really going to get" 5. "I'm never going back to that supermarket - all the staff are either rude or lazy.