WRITING A BUSINESS PLAN

Lets start with some general guidelines:

• Keep it short and to the point, that means making it no longer than 15-20 pages. Your appendix can house all of the other documents you deem essential.
• Keep the tone, style, and voice consistent. This is best managed by having a single person write the plan.
• Use a professional template that matches with your brand.

What You'll Need to Include:

Here are the sections with which your business plans should kick things off with, that includes having a:

1. Title Page
2. Table of Contents
3. Executive Summary

Title Page

You definitely dont want to overdo it on this one. Remember, you never get a second chance to make a first impression. I would recommend keeping this as minimalist as possible, which means no bright neon or contrasting colors or any unnecessary fancy borders. Do however include the following:

• Logo
• Business Name
• Founders Name (Group members)
• The words Business Plan
• An image of the product (optional)