WUSHUR Next Previous Given the following data from a recent Comparative Competitive Efforts page in the CIR: Your Industry Your Company INTERNET SEGMENT Company Average vs. Ind. Avg Retail Prices per pair 378.50 $76.28 +2.9% Search Engine Advertising 18000 6.000 6225 -3.8% Free Shipping No None Same 5/0 Rating 59 63 -6.3% Model Availability 400 300 +33.3% Brand Advertising 15.000 14350 +4.5% Celebrity Appeal 180 111 -622% Brand Reputation 87 76 14.5% Online Order 1000 884 530 +27.1% Pairs Sold 1000 684 530 +27.1% Marko Star 100 27.0% Based on the above data for your company, which of the following statements is false? UR O Your company had a price-based competitive advantage of 29% Your company's branded sales volume and market share in the Internet segment were positively impacted by your company's brand reputation Your company's two biggest competitive advantages in the Internet Segment related to celebrity appeal and model availability Your company had a small competitive advantage in search engine advertising Your companys percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share resulted in a niet overall competitive advantage of a sue cent to produce an above-average 12.7 % market share Coor Verone Next Gali 2 A MacBook Air . 30 F2 2. x PE @ 2 $ 4 3 % 5 01 > A 6 & 7 . CO 8 9 W E R T T Y U 1 o S DF G H J X C V