You and your supervisor are working together on a marketing research study for a new product introduction. Your supervisor seems to have a good understanding of qualitative research techniques, but she is confused about data gathering. In 3/4/ paragraphs, explain the differences between depth interviews and focus group sand provide an example of how each can be applied to your new product.

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Depth interviews and focus groups are both qualitative research techniques used in marketing research studies but they differ in terms of data gathering methods and group dynamics Depth interviews Dep... View the full answer