What labels would you attach to the varimax rotated factors in Table 20.3? Do you believe the
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What labels would you attach to the varimax rotated factors in Table 20.3? Do you believe the varimax rotations are more valid than the principal components factors? More interesting?
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Table 20.3 SPSS® Principal Component Analysis Input = Variable values Output = Factor scores Obs X1 X2 X3 X4 X5 Factor 1 Factor 2 1 6. 6. 2 2 -0.91581 1.03767 4 6 6 7 0.93263 -0.00767 -1.05059 -1.94294 2 9 1.64856 -1.03405 9. 8. 3. -0.44159 1.04045 3 8. 4 7. 0.44671 0.30815 7 4 5 6. 6. -0.00002 -0.03933 6 8. 2 -0.80081 0.80036 9. 4 4 8 8. 1.44238 -0.39930 10 8 4 5 7 0.69027 0.09916 11 6. -1.10436 -1.35569 12 6 9 7 3 -0.11766 1.03863 13 6. 7 1 7 8. 1.27690 0.50694 14 1 1 -1.01006 -1.23345 15 6. 1 -0.99654 1.18107 Correlation analysis X1 X2 X3 X4 X5 X1 1.00000 0.60980 0.46870 -0.01795 -0.09642 X2 1.00000 0.23048 0.18969 0.31863 X3 1.00000 -0.83183 -0.77394 Х4 1.00000 0.92732 X5 1.00000 3. 2.
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Marketing Research
ISBN: 9781119497639
13th Edition
Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
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