What labels would you attach to the varimax rotated factors in Table 20.3? Do you believe the

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What labels would you attach to the varimax rotated factors in Table 20.3? Do you believe the varimax rotations are more valid than the principal components factors? More interesting?
Table 20.3 SPSS® Principal Component Analysis Input = Variable values Output = Factor scores Obs X1 X2 X3 X4 X5 Factor 1 Factor 2 1 6. 6. 2 2 -0.91581 1.03767 4 6 6 7 0.93263 -0.00767 -1.05059 -1.94294 2 9 1.64856 -1.03405 9. 8. 3. -0.44159 1.04045 3 8.

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Marketing Research

ISBN: 9781119497639

13th Edition

Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day

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