You are going into a whole new market 'Singapore' where there are vast cultural differences Highlight how
Fantastic news! We've Found the answer you've been seeking!
Question:
You are going into a whole new market 'Singapore' where there are vast cultural differences
- Highlight how you will have to modify your traditional promotional tactics to adapt to the cultural differences, preferences, tastes, language, etc. (Be specific)
- Provide real life/ current/ latest example for each of the promotional tactics in Singapore (Be Specific)
You can get some ideas from the below promotion ideas of Singapore
- Direct sales pitches particularly in rural farm areas
- Organizing agricultural fairs for actual and prospective clients to view the product range and offerings of discounts
- Organizing viewings of vertical farms set up in partnership or solely by Nutrien with clear demonstrations of how the fertilizers and feeds are applied
- Paid TV advertising campaigns and website advertising
- Top management appearances on key news channel outlets to highlight the company's presence and purpose in the Singapore market (e.g. CNBC, Channel News Asia, etc) - leveraging the high internet utilization rate in Singapore as well as Singaporeans demand for high-tech agricultural solution seekers
- Engage in strategic partnerships with the Singaporean government
- Engage in contractual sponsorships of key Singaporean sporting interests and events (football, rugby, athletics, for example)
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
Posted Date: