You need to prepareslides (with references)presentingPESTEL analysisand Value Chain analysis. Use the instruction to fill the slides
Question:
You need to prepareslides (with references)presentingPESTEL analysisand Value Chain analysis. Use the instruction to fill the slides with the following information:
a. PESTLE analysis focusing on each PESTLE area in terms of recent changes (past couple of years) that represent opportunities and threats. Please state:
- opportunities and threats for each area clearly
- indicate if each opportunity and threats is high, medium, or low and why
- finally, what your firm has done or could do to deal with the opportunity and
threat.
b.The complete value chain (diagram)for your firm’s primary product/service, followed by a discussion of the two strongest and the two weakest areas of the value chain.
Basic Marketing Research
ISBN: 978-1133188544
8th edition
Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill