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Social responsibility in sports organizations must act in the best interests of fans by media coverage, entertainment such as commercials , and making impact on fans; such as campaigns. Being social responsible helps with sport image and build the brand for them and players. I think one of the ways they are not being socially responsible when they pick what issues to support. Since they make a big impact on the community they should touch all important issues. Being more transparent and authentic will really touch this generation fan base.

The first league to put corporate social responsibility in an executives title was the NBA. (Www.thesportjournal.org) The First project was the educational platform.when the NBA All-Star game landed in Houston in 2013, BBVA a league sponsor. Arranged for Rockets star James Harden to make an appearance at a participating school ( www. The sport journal.org). I think the education appearance was a good idea because it brought a professional basketball player to the school to remind kids how important education is.

Overall, I think that professional sports teams in the US does behave in socially responsible manner. I think they can do better when it comes down to building a platform around certain issues. Its important because social media is a big platform now. Everyone is on the internet google and social media. This is where sports make the most impact and especially when COVID-19 happen.

I think sports management focuses will become social media and keeping up with current issues. They will have to focuses on improving the organization pubic image and impact their fan base. Being competitive with other organization on being more socially responsible .