Write a paragraph response to following post with substance .Debate the subject at an intellectual level.

1. What sponsorship relationships work -- and WHY do they work?

When understanding sponsorship, thousands of sponsors and events work great together. The area that I want to focus on is the National Football League (NFL) and DIRECTV. I am going to talk about these two companies because of the relationship between these two organizations. At the same time, there are three major sports leagues in the United States Major League Baseball, National Basketball League, and the NFL. The NFL is currently the most populated sport in the United States (Nadar, 2021). When talking about the biggest cable companies, DIRECTV is the largest in the United States (Jones, 2019). In 2015 DIRECTV was bought out by AT&T, which has helped grow DIRECTV into a much larger organization (James, 2021). When understanding that there are two of the biggest companies that deal with sports in the United States, it makes sense for both originations to come together and become a working sponsorship between each other. When sports organizations are looking to grow their sport, there are always serval ways to do this. One of the best ways to do this is through sponsors and not just any sponsor. When thinking of a major sponsor and growing a company, the easiest way is to place it in front of their faces. The NFL has a partnership with DIRECTV to stream all their out-of-market games. DIRECTV's last contact agreement was in 2014 with the NFL for an additional eight years (Sherman, 2021). The NFL gets its games broadcasted all around the United States, and DIRECTV benefits from all the fans of the NFL purchasing their TV subscriptions.

What criticisms do you have of sport sponsorship? For example: When/where do they not work? When should sponsors not sponsor? When/where/who should sport teams NOT solicit for sponsorships? Are there any boundaries?

There are two areas that I want to address on this topic. First, I have mixed feelings about when and if sponsorships do not work when understanding sponsorship. I believe that sponsors should have a marketing team with a sponsorship plan for each company. At the same time, every organization has its idea of when the best time is to have sponsors at the event. There should be a marketing strategy within every company. When there should not be sponsors or sponsorship, the marketing team says that there is a change and that they will not get the total value out of the marketing idea. Lets take the NFL; for example, if they are trying to work through a decision as to when they should be running a commercial, there should be a list of how the commercial will help the organization. While at the same time, there should be examples of when the best times to run this commercial as part of the marketing strategy. If the NFL was to take all that information and then run that commercial at a time that was not suggested to get the most production, then this is when sponsorship should not happen.

What two specific methods would you recommend for enhancing fan engagement?

The first way to enhance any fan engagement is to do giveaways. There are many different social media sites out there. Those sites are Twitter, Instagram, Facebook, and Tic Toc. These social media sites have many creative ways to reach out to many other fans. One of the best ways that a team can increase their fan engagement is by leveraging their social media sites. The best way to leverage their social sites is by doing a giveaway. This giveaway could be anything from tickets to games, meet a greets with players and coaches, dinner with the owners, etc. The catch for the giveaway is that people who want to enter the giveaway must first like and comment on the same post on all four social media sites. Then after so many days, the organization would draw and pick a winner. The winner would then be announced over all four social media platforms. The following way that organizations could enhance fan engagement is through polls. Polls can be again conducted over many of the social media sites. The polls can ask what the organization is doing well and what areas it could do better. The polls could also be tired to give away as well. If a person completes a poll or a questionnaire, they could get discounted tickets or free meals at games and so much more. The great thing about both ideas is that organizations can be as creative as they would like to be with these.