1. What is Napiers current approach to market research? What is the company doing right? In which...

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1. What is Napier’s current approach to market research? What is the company doing right? In which areas could the company improve?

2. What types of secondary data and primary data could Napier benefit from?

3. How can market research help Napier in terms of sales forecasting?

4. Could Napier benefit from a customer relationship management (CRM) strategy?

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Small Business Management Launching and Growing New Ventures

ISBN: 978-0176532215

6th Canadian edition

Authors: Justin Longenecker, Leo Donlevy, Terri Champion, William Petty, Leslie Palich, Frank Hoy

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Question Posted: Apr 25, 2019 11:45 AM

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1. What is Napiers current approach to market research? What is the company doing right? In which...

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1 Napier is trying to balance the use of both secondary and primary research The company is making u...View the full answer

Small Business Management Launching and Growing New Ventures

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