Do you agree that marketing executions are subject to the attribute fixation trap? For what brands might

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Do you agree that marketing executions are subject to the attribute fixation trap? For what brands might that not be true? Why?

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Strategic Market Management

ISBN: 9781119441434

11th Edition

Authors: David A. Aaker, Christine Moorman

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Question Posted: Jan 29, 2024 03:11 AM

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Do you agree that marketing executions are subject to the attribute fixation trap? For what brands might

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Certainly its possible to argue that marketing executions can be subject to the attribute fixation trap The term attribute fixation refers to the tend...View the full answer

Strategic Market Management

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