Identify markets in which actual sales and growth were less than expected, Why was that the case?

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Identify markets in which actual sales and growth were less than expected, Why was that the case? What would you say was the most important reason that the bottom fell out of the dot-com boom in early 2000?

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Strategic Market Management

ISBN: 9781119441434

11th Edition

Authors: David A. Aaker, Christine Moorman

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