If you were assigned to be the new CMO of a firm like Unilever with silo issues,

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If you were assigned to be the new CMO of a firm like Unilever with silo issues, what sould you do in the first 100 days? Would this plan work as well in a technology firm such as Google or Facebook?

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Strategic Market Management Global Perspectives

ISBN: 9780470689752

1st Edition

Authors: David A. Aaker, Damien McLoughlin

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Question Posted: Mar 12, 2024 02:00 AM

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If you were assigned to be the new CMO of a firm like Unilever with silo issues,

Question:

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As the new Chief Marketing Officer CMO of a firm like Unilever with silo issues your first 100 days are crucial for setting the tone and direction to address these challenges Heres a plan that could b...View the full answer

Strategic Market Management Global Perspectives

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