Think of some brands that have high energy. What gives them that energy? Will that continue into
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Think of some brands that have high energy. What gives them that energy? Will that continue into the future?
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Highenergy brands typically embody dynamism innovation and excitement They are usually refreshing ex...View the full answer
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Related Book For
Strategic Market Management
ISBN: 9781119441434
11th Edition
Authors: David A. Aaker, Christine Moorman
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