Using the creative thinking guidelines, think about how you would increase the usage of products or services
Question:
Using the creative thinking guidelines, think about how you would increase the usage of products or services if you were the manager of:
a. Doritos
b. Charles Schwab
e. GAP
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In order to infuse creativity into these traditionally run businesses we need to think outside the b...View the full answer
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Related Book For
Strategic Market Management
ISBN: 9781119441434
11th Edition
Authors: David A. Aaker, Christine Moorman
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