What products are likely to be more standardized across countries? Why? What products are least likely?

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Strategic Market Management

ISBN: 9781119441434

11th Edition

Authors: David A. Aaker, Christine Moorman

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Question Posted: Jan 29, 2024 03:11 AM

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What products are likely to be more standardized across countries? Why? What products are least likely?

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Product standardization across countries largely depends on two factors how easily the product can be used or consumed without customizations and how ...View the full answer

Strategic Market Management

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