Basic Marketing Research(3rd Edition)
Authors:
Burns, Alvin, Bush, Ronald F
In Stock: 1 Left
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Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0135078229, 9780135078228
Book publisher: Prentice Hall
Book Price $0 : Basic Marketing Research by Alvin Burns and Ronald F. Bush is a comprehensive textbook that intricately details the methodology and practices of marketing research for the modern business environment. Aimed primarily at students and professionals in the field, this third edition meticulously articulates key themes such as qualitative and quantitative research methodologies, data analysis, and the critical importance of report preparation in marketing strategies. The book is structured to guide learners through a logical progression—beginning with defining marketing problems and progressing through to data interpretation and presentation, mirroring processes found in real-world applications. A notable strength is the book’s inclusion of contemporary case studies which exemplify practical applications of theoretical concepts, making the content particularly resonant for readers. Moreover, for those in pursuit of further clarity and application, the text provides a 'solution manual' and 'answer key' which serve as invaluable resources for deeper understanding and practice. Burnishing the user-friendliness, the 'table of contents' is meticulously organized, facilitating efficient navigation of topics covered. The book has been highly regarded in academic settings for its clarity, thoroughness, and ability to translate complex topics into digestible concepts. Its reputation as a staple in business education is buoyed by its precise explanation of critical marketing research concepts such as survey design, sampling techniques, and data analysis using statistical software tools. In summary, the book is an exemplary resource, equipping learners with both foundational knowledge and practical skills crucial for marketing research. If you're searching for a cheap solution manual, the included appendix offers it at minimal cost.
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