Consumer Behavior(12th Edition)
Authors:
Leon Schiffman
In Stock: 2 Left
Shipment time
Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0134734823, 9780134734828
Book publisher: Pearson
Book Price $0 : The 12th edition of 'Consumer Behavior' by Leon Schiffman offers a comprehensive exploration of the processes behind consumer purchasing decisions, underscoring the psychological, sociological, and anthropological factors that influence consumers. This edition provides a detailed table of content that outlines chapters covering the core aspects of consumer psychology, such as perception, learning, motivation, and personality. Methodologies such as consumer research and behavior modeling are integral components of the book, allowing readers to understand how theories are applied in real-world contexts. Schiffman articulately discusses key themes like the impact of cultural and social influences on buying patterns and the significance of opinion leaders and innovators in shaping market trends. Solution manuals and answer keys are available to aid students and educators in understanding complex models and theories illustrated in the book. The 12th edition has been well-received for its updated case studies and incorporation of digital age strategies, making it an invaluable resource. The textbook integrates modern issues such as digital marketing and consumer analytics, providing a holistic understanding of consumer behavior that is crucial for any marketing professional. By combining theoretical frameworks with practical applications, this book stands out as an essential reading for anyone keen on mastering consumer behavior analysis. This guide offers a cheap yet comprehensive approach to mastering complex topics efficiently.
Customers also bought these books
Consumer Behavior - 7th edition
Wayne D. Hoyer
ISBN: 1305507272, 1305507274, 9781337514804 , 978-1305507272
$0 $30.00
Social Statistics For A Diverse Society - 7th Edition
Chava Frankfort Nachmias
ISBN: 148333354X, 978-1506352060, 1506352065, 978-1483359687, 1483359689, 978-1483333540
$0 $34.13
Social Statistics For A Diverse Society - 8th Edition
Chava Frankfort Nachmias
ISBN: 1506347207, 978-1506347202
$0 $20.55
Organizational Behavior Managing People And Organizations - 10th Edition
Ricky W. Griffin And Gregory Moorhead
ISBN: 978-0538478137, 9781133171942, 538478136, 9780078029462, 978-1133626695
$114.95 $164.21
Accounting A Pathway Into The World Of Business And Data Analytics - 29th Edition
Carl S. Warren
ISBN: 0357899644, 9780357899649
$92.4 $132.00
Consumers Behavior - 12th Edition
Joseph WisenblitJoseph Wisenblit
ISBN: 0134735005, 9780134735009
$0 $56.49
Information Quality Assurance And Internal Control For Management Decision Making - 1st Edition
William R Kinney
ISBN: 0256221618, 9780256221619
$0 $48.31
The Investment Financing And Valuation Of The Corporation - 1st Edition
Myron J Gordon
ISBN: 1614275297, 978-1614275299
$0 $39.07
Winning In Emerging Markets A Road Map For Strategy And Execution - 56105th Edition
Tarun Khanna
ISBN: 1422166953, 978-1422166956
$0 $14.65
Thinking About Criminal Justice In Canada - 3rd Edition
Karla ORegan
ISBN: 1774621681, 9781774621684
$72.1 $103.00
Product Realization Going From One To A Million - 1st Edition
Anna C Thornton
ISBN: 1119649536, 978-1119649533
$0 $68.12
Accounting A Pathway Into The World Of Business And Data Analytics - 29th Edition
Carl S. Warren
ISBN: 0357899644, 9780357899649
$92.4 $132.00
Popular Among Students
Neuroscience For The Study Of Communicative Disorders - 3rd Edition
Subhash Chandra Bhatnagar
ISBN: 0781789907, 9780781789905
$56 $80.00
Cases In Bioethics Selections From The Hastings Center Report - 2nd Edition
Bette Jane Crigger
ISBN: 0312067461, 9780312067465
$0 $77.00
Contemporary Debates In Bioethics - 1st Edition
Arthur L Caplan
ISBN: 1444337149, 9781444337143
$70.6 $100.86
Principles Of Exposure Measurement In Epidemiology - 2nd Edition
Emily White
ISBN: 0198509855, 9780198509851
$83.14 $118.77
Sr Programming Language Concurrency Pract - 1st Edition
Andrews
ISBN: 0805300880, 978-0805300888
$0 $9.95
The New Marketing Hoe To Win In Digital Age - 1st Edition
Cheryl Burgess
ISBN: 1526490102, 152973830X, 9781526490100, 9781529738308
$0 $73.59
Consumer Behaviour: A European Outlook - 2nd Edition
Leon G. Schiffman
ISBN: 9780273736950
$0 $49.62
Advances In Consumer Research Diversity In Consumer Behavior -
Sherry
ISBN: 0915552280, 9780915552283
$0 $26.00
Customer Behavior Consumer Behavior And Beyond - 1st Edition
Sheth
ISBN: 003098016X, 9780030980169
$0 $22.00
Consumer Behavior Attitude Intention And Choice Behavior - 1st Edition
Naresh K Malhotra
ISBN: 1636514286, 978-1636514284
$0 $47.00
The Routledge Companion To Consumer Behavior - 1st Edition
Michael R Solomon
ISBN: 0367656175, 978-0367656171
$200.03 $285.76
Consumer Behavior Buying Having And Being Solomon - 11th Edition
Michael R. Solomon
ISBN: 8120350596, 9788120350595
$0 $34.00
We Have Nothing To Lose A Dark Optimists Call To Action - 1st Edition
Ralph H Groce Iii
ISBN: 163735326X, 978-1637353264
$0 $12.48
Loose Leaf For Corporate Finance - 11th Edition
Stephen Ross
ISBN: 125970968X, 978-1259709685
$0 $46.77
Customer Reviews
Trusted feedback from verified buyers
September 12, 2023
August 15, 2023
July 3, 2023
June 20, 2023