Global Marketing(4th Edition)
Authors:
Johny K Johansson
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Solution Manual Includes
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Book details
ISBN: 0072961805, 9780072961805
Book publisher: McGraw-Hill
Book Price $0 : Johny K Johansson's 'Global Marketing' is a comprehensive exploration of the strategies, methodologies, and frameworks necessary for successful marketing in a global context. The 4th edition of this acclaimed textbook is distinguished by its in-depth coverage of the complexities of global marketing environments, such as cultural diversity, economic variations, and political landscapes. This book offers practical insights into international market research, competitive analysis, and the implementation of strategic marketing plans. Its detailed table of content guides readers through topics such as global segmentation and positioning, the impact of digital technologies, and the development of sustainable marketing solutions. Integral to this edition are tools like the solution manual and answer key, which provide invaluable resources for educators and students alike, ensuring a robust understanding of each chapter's core concepts. Throughout the text, Johansson emphasizes the significance of adapting marketing strategies to disparate global markets, highlighting case studies that illustrate practical applications. The book's reception has been positive, with appreciation for its clear, authoritative insights and real-world applications that aid both seasoned professionals and aspiring marketers in understanding the global landscape. The narrative is devoid of main characters typical to fiction, but it personifies marketing strategies as evolving entities needing adaptation to survive in dynamic global markets. Overall, 'Global Marketing' is a crucial resource for anyone aiming to master the art and science of marketing on a global scale.
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