Marketing An Introduction(14th Edition)
Authors:
Gary Armstrong, Philip Kotler
In Stock: 2 Left
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Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$111.98
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0135192129, 978-0135192122
Book publisher: Pearson; 14th edition (January 28, 2019)
Book Price $111.98 : Marketing: An Introduction by Gary Armstrong and Philip Kotler is a comprehensive textbook that delves into fundamental and advanced marketing strategies, offering valuable insights into the principles and practices of modern marketing. The 14th edition of this book presents a well-rounded view of marketing concepts that are essential for both beginners and experienced professionals in the field. Readers are taken through a detailed exploration of key themes such as digital marketing, consumer behavior, branding, market segmentation, and marketing metrics. The text is enriched with contemporary examples that illustrate the dynamic nature of marketing in a global context, integrating real-world case studies to craft an engaging learning experience. The book's solution manual is an invaluable resource for students and educators, providing clarity and support for its diverse array of exercises. An answer key is also included to facilitate correct practice and mastery of content. Additionally, the structured presentation is highlighted by a meticulous table of contents, aiding readers in navigating through the extensive topics covered. Marketing: An Introduction not only serves as a guide to fundamental marketing techniques but also encourages critical thinking and application through its interactive approach, further enhanced by its solution-oriented pedagogy. This textbook continues to receive acclaim for its practical insights, logical organization, and the authors' ability to demystify complex marketing concepts for a broad audience. LSI context: The book explores strategic planning, consumer insights, digital campaigns, B2B marketing, and ethical implications, employing frameworks like SWOT analysis to foster understanding. For those seeking a cheap yet comprehensive guide, this text serves as an ideal choice.
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