Marketing An Introduction(3rd Edition)

Authors:

Rosalind Masterson, David Pickton

Marketing An Introduction3rd EditionRosalind Masterson, David Pickton1446296423, 9781446296424
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ISBN: 1446296423, 9781446296424

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Customer Reviews

Trusted feedback from verified buyers

VM
Vincent Mitchell
4.0
Reviewed In United States United States • October 1, 2023
I really appreciated the practical approach this book takes towards marketing. It balances theory and practice well, making the content relatable and useful. The section on sustainability in marketing was a nice touch, reflecting current industry trends. While it might not delve deep into every topic, it provides a comprehensive overview. Delivery was prompt, but the price was a bit steep, even with a small discount I had.
CS
Charlotte Sutton
5.0
Reviewed In United States United States • September 2, 2023
As someone new to marketing, I found this book incredibly accessible and informative. The layout is easy to follow, and I especially liked how it breaks down complex theories into simple, digestible parts. The case studies included were also very insightful, providing practical insight into how marketing strategies are applied in real life. Highly recommend this to anyone starting out in the field!
ST
Scarlett Turner
5.0
Reviewed In United States United States • August 19, 2023
This book is a must-have for anyone studying marketing or entering the field. It covers all the basics and then some, with real-world examples that make the concepts easy to understand. I particularly appreciated the chapter on digital marketing; it was eye-opening! Plus, it arrived quickly and in pristine condition from the seller. I got an extra discount with my Prime membership, which was a nice bonus!
RH
Robert Holt
4.0
Reviewed In United States United States • July 12, 2023
This textbook serves as a solid foundation for understanding the principles of marketing. The graphics and examples are particularly strong. However, as someone with some experience, I felt a few sections were quite basic and could have benefited from deeper exploration. Nevertheless, it's a great balance of theory and practice for newcomers. Plus, it arrived well-packaged, and the two-day delivery was spot on with my membership.
WW
Wesley Whitman
3.0
Reviewed In United States United States • June 25, 2023
It's quite a decent book for beginners, but I wish there were more up-to-date examples. The theory part is thoroughly covered, though some parts felt like they needed a refresh. Didn't blow me away, but it does the job for a basic understanding of marketing principles. Arrived on time, but no extra benefits to speak of.

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