Marketing Management Analysis Planning Implementation And Control(8th Edition)

Authors:

Philip Kotler

Free Marketing Management Analysis Planning Implementation And Control8th EditionPhilip Kotler0137228511, 9780137228515
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ISBN: 0137228511, 9780137228515

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Customer Reviews

Trusted feedback from verified buyers

WP
Willa Pierce
4.0
Reviewed In United States United States • October 5, 2023
A very reliable guide for students looking to grasp marketing concepts. The authors have done a great job making complex ideas accessible and the supplementary online content is a big plus. My only gripe is that it gets a bit heavy on details in certain chapters but nothing unmanageable. Shoutout to the fast delivery!
TG
Tessa Griffin
5.0
Reviewed In United States United States • September 15, 2023
This book is a gem for anyone diving into the world of marketing management. It's packed with real-world examples that really help solidify the theoretical concepts. As a marketing student, I found it invaluable for my coursework and beyond. Plus, it arrived days earlier than expected and was in pristine condition. Definitely deserves a spot on your shelf if you're serious about marketing.
JL
Joel Lambert
5.0
Reviewed In United States United States • August 10, 2023
This edition really nails the balance between theory and practical application. It's not just for students; as a marketing manager, I found it refreshingly detailed and up-to-date with current trends. I was able to get an extra discount using my premium club membership, which made the purchase even sweeter! Grateful for the insights this book provides.
AS
Adam Shaw
4.0
Reviewed In United States United States • July 23, 2023
Picked up this book recently and it really exceeded my expectations in terms of content depth and clarity. The structure is easy to follow and the case studies are particularly insightful. It could use a bit more on digital marketing strategies, especially given the current digital era we live in, but overall not a huge drawback. Delivery was swift and well-packaged.
TB
Todd Bentley
3.0
Reviewed In United States United States • June 30, 2023
The book is comprehensive but could use some updates in the digital marketing sections. Insightful, nonetheless.

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