Marketing Management Analysis Planning Implementation And Control(9th Edition)

Authors:

Philip Kotler

Type:Hardcover/ PaperBack / Loose Leaf
Condition: Used/New

In Stock: 2 Left

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Book details

ISBN: 0132435101, 9780132435109

Book publisher: Pearson College Div

Customer Reviews

Trusted feedback from verified buyers

HC
Henry Coleman
4.0
This book provides a solidly structured approach to marketing management. It has a good blend of theory and real-world case studies that gave me insights I could apply immediately at work. Delivery was smooth and the book came well-packaged, which is always a plus. While I'd like to see more digital resources included in future editions, it's still a worthwhile read for students and professionals alike.
MS
Mia Simmons
4.0
The book is a highly informative guide for anyone looking to deepen their knowledge in marketing management. The depth of analysis is impressive, although I wish it included a bit more on digital marketing trends. The discount I got with my club membership made it an even better investment. Definitely recommend it for its comprehensive coverage.
AP
Alexander Porter
5.0
Marketing Management by Kotler is hands down one of the best resources I've ever come across during my MBA. The explanations are detailed, yet easy to comprehend, and the case studies add immense practical value. Plus, the book arrived quickly and in perfect condition, making the whole experience highly satisfactory. I even got an extra discount thanks to my subscription, which was a nice bonus. If you're serious about understanding marketing, this is the book you need!