Marketing Research Essentials(2nd Edition)
Authors:
Carl McDaniel Jr., Roger Gates, Subramanian Sivaramakrishnan, Kelley Main
In Stock: 2 Left
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Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1118043170, 978-1118043172
Book publisher: Wiley
Book Price $0 : Marketing Research Essentials by Carl McDaniel Jr., Roger Gates, Subramanian Sivaramakrishnan, and Kelley Main provides a comprehensive overview of fundamental principles and methodologies in marketing research. This 2nd edition is tailored for students and professionals seeking a robust understanding of how research impacts marketing decisions and strategies. The book emphasizes practical applications of marketing research techniques, covering both qualitative and quantitative methods. Readers are introduced to the research process, from formulating research questions to designing studies and analyzing data, making it a valuable resource for developing critical thinking skills in a business context. Key concepts such as survey design, sampling techniques, and data analysis are thoroughly explored. Moreover, the book includes a detailed table of contents that provides an easy navigation system for readers to locate specific topics. To enhance learning, a solution manual and answer key are provided, allowing readers to test their understanding and apply concepts in practical scenarios. The authors blend theory with real-world applications, ensuring that readers grasp the significance of research in developing marketing strategies. Renowned for its clear explanations and practical examples, this book is well-received as an essential tool for students and practitioners alike. It aids in mastering skills necessary for effective marketing analysis, tapping into consumer insights and trends with precision. A cheap, concise handbook that distills the essentials for quick reference and practical use.
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