Marketing Research Essentials(7th Edition)
Authors:
Carl McDaniel Jr, Roger Gates
In Stock: 1 Left
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Solution Manual Includes
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$9.99
Book details
ISBN: 0470169702, 978-0470169704
Book publisher: Wiley
Book Price $0 : Marketing Research Essentials by Carl McDaniel Jr. and Roger Gates in its 7th edition serves as a comprehensive guide on the methodologies and practices in the dynamic field of marketing research. The book delves deep into vital themes such as data collection, survey design, qualitative research, and the application of statistical tools. As a pivotal part of marketing, understanding customer behavior and market trends is emphasized throughout. Unlike a novel, the focus is primarily on equipping researchers and marketers with the technical skills necessary to gather and analyze data effectively. Utilizing a mixture of case studies and real-world examples, the authors illustrate how theoretical concepts meet practical application. The solution manual provided alongside the book aids students and educators in grasping complex topics, while the answer key enhances comprehension. An organized table of contents maps the journey through questionnaire design, data analysis, and interpretation, ensuring that even those new to the subject matter can follow along. Praised by academics and professionals alike, this book remains a staple in marketing curricula for its clarity and depth of information. Key marketing research tools such as SPSS and Qualtrics are discussed, bringing students up to speed with modern technology. This edition maintains its reputation for clarity and practical insights, making it an essential asset for aspiring marketers and seasoned professionals alike. This summary can be paired with a cheap solution manual to enhance understanding at minimal cost.
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