Precision Marketing(1st Edition)
Authors:
Sandra Zoratti, Lee Gallagher
In Stock: 2 Left
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Expected shipping within 2 - 3 DaysPopular items with books
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$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0749465352, 9780749465353
Book publisher: Kogan Page, Limited
Book Price $0 : Precision Marketing, authored by Sandra Zoratti and Lee Gallagher, is a definitive guide on how businesses can leverage data-driven insights for targeted marketing strategies. The book emphasizes the transformative power of data analytics in crafting personalized customer experiences. It dissects precision marketing into strategic components, providing a solution manual for businesses aiming to enhance their marketing efficacy. The authors delve into methodologies such as segmentation, customer-centric marketing, and analytics applications, illustrating how these elements combine to form a robust marketing strategy. The text is structured into a comprehensive table of content, guiding readers through advanced marketing concepts and practical applications. This makes it an invaluable answer key for businesses striving to decode customer behaviors and preferences. Zoratti and Gallagher critique conventional marketing paradigms, urging marketers to adopt a more data-oriented approach. Their work has been well-received, praised for its clarity and immediacy in addressing current marketing challenges and providing tactical solutions. By integrating real-world case studies and forecasting industry trends, the book positions itself as essential reading for contemporary marketers aiming to stay competitive in the digital age. The book explores key themes such as data integration, customer insights, and predictive analytics, mapping out a future where marketing choices are informed by precise data rather than intuition. Its actionable insights are designed to inspire professionals to transition from traditional marketing frameworks to innovative, data-focused strategies. Providing a cheap approach to mastering tough topics, this manual is ideal for diligent students.
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