The Consumers' Association of Canada represents and informs consumers about issues affecting their quality of life. Visit

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The Consumers' Association of Canada represents and informs consumers about issues affecting their quality of life. Visit www.consumer.ca/ to learn about this association. Select one of the issues or activities listed on its home page. Discuss how the information helped you become a more informed consumer.
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Marketing An Introduction

ISBN: 978-0134470528

6th Canadian edition

Authors: Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz

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