The multiauthor concept generally works well for Nuts About Southwest. It divides the writing workload, and it gives readers the opportunity to hear from a variety of voices across the company. One member of the team is retiring, so you need to recruit a new blogger to replace her. Your plan is to send an e-mail message to everyone in the company, providing a brief reminder of the blog's purpose, describing the writing style you're looking for, and inviting interested writers to submit sample blog entries for evaluation. Which of the following paragraphs is the best way to describe the preferred writing style for the blog? (This message is for employees only; it won't be seen by the public]
a. Nuts About Southwest has connected with thousands of readers because the writing is engaging (people want to read and respond), personal (readers want to get to know real, live human beings, not a faceless corporation), honest (we don't sugar-coat anything or hide from criticism], and friendly (our readers want to enjoy the experience).
b. What kind of writing are we looking for? Well, let me tell you exactly what we need. We need writing that is above all (a) engaging-it makes people want to read and become involved in the conversation. Plus, (b), the writing must be personal; we don't need anybody to repeat "the company line" here; we want your unique thoughts and opinions. However, (c), we, of course (!), need writing that is consistent with Southwest's culture that combines honesty with friendliness.
c. You should be able to produce copy that meets the following criteria: Your writing must be engaging, personal, honest, and friendly. Writing that does not meet these criteria, no matter how well written in other respects, will not be accepted for online publication.
d. I'll be short and to the point: the writing we want for this blog must be engaging, personal, honest, and friendly.