Question: This case outlines orientation efforts of Sun Microsystems, El Paso Corporation, and Zimmerman Advertising. (For the case, go to www.cengage.com/management/mathis or visit the instructor companion

This case outlines orientation efforts of Sun Microsystems, El Paso Corporation, and Zimmerman Advertising. (For the case, go to www.cengage.com/management/mathis or visit the instructor companion website.)

1. The case introduces three companies of very different sizes. What differences do you see in their approaches? What similarities?

2. Are there important things missing from all three approaches? If so, what are they?

3. Which approach sounds best to you? Why?

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