Question: Why is it important for marketers to think of a good or a service as a total product offering?

Why is it important for marketers to think of a good or a service as a total product offering?

Step by Step Solution

★★★★★

3.46 Rating (162 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock

A total product offer consists of all the tangible and intangible benefits associated w... View full answer

blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Document Format (1 attachment)

Word file Icon

759-L-B-L-B-A (857).docx

120 KBs Word File

Students Have Also Explored These Related Business Law Questions!

Q:

Kline Inc. purchases goods for 5,000 pounds on October 31, Year 1. The company pays for the goods three months later. The exchange rates are as follows: Date Exchange Rate Oct. 31, Yr. 1 $0.63 Dec....

Q:

Why is it important for marketers to recognize into which category of problem solving their goods and services fall?

Q:

Why is it important for marketers to set specific objectives for advertising and promotion? What criteria must these objectives meet to be valid?

Q:

What is consumer behaviour? Why is it important for marketers to understand consumer behaviour?

Q:

Why is it important for marketers to think of a good or a service in terms of the total product offering?

Q:

Utilize the Grand Strategy Matrix to evaluate the competitive position and market growth of the company. Based on your analysis, which strategies should be considered? You should have a visual to...

Q:

Please help 6. Differences between Goods and Services Differences between Goods and Services A product may be a tangible physical good or a service, or an intangible offering involving a deed,...

Q:

Please help me double make sure my answer if correct or not? Thank you A product is more than meets the eye as it is comprised of a variety of components that 0:05make up a total product offering....

Q:

1 a) Considering your day-to-day experience in purchasing a product in the market, how will you describe product to your colleague? ( 5) b) Nearly every marketing activity is influenced by cultural...

Q:

To begin drafting a creative and practical marketing plan, including a mission statement, SWOT analysis, and marketing objectives. This is your opportunity to play the role of marketing manager and...

Q:

1. Explain value from a marketing concept. Relate this to "a total product offering." 2. What type of person buys a specialty good? Explain. 3. What is the best way to market a convenience good? 4....

Q:

Which of the following is NOT true about P-values in hypothesis testing? Choose the correct answer below. A. If the P is high, the null will fly. B. If the P is low, the null must go. C. The P-value...

Q:

Phibeon Ntabeni is a consultant to the board of directors of the RSA-based Thompson Foundation. The board asks Ntabeni to recommend an asset allocation for Thompson. Ntabeni reviews key objectives of...

Q:

Use cylindrical coordinates. Evaluate x 2 y 2 2 d V , where E is the region that lies inside the cylinder x 2 y 2 = 9 and between the planes z = - 6 and z = - 2 .

Q:

According to a study by Nielsen Mobile, Teenagers ages 13 to 17 are by far the most prolific texters, sending 1742 messages a month. Mr. Williams, a high school statistics teacher, was skeptical...

Q:

Explain the differences between 2, 2.0, '2', "2", and "2.0".

Q:

Is fish good for the gut? Researchers tracked 22,000 male physicians for 22 years. Those who reported eating seafood of any kind at least 5 times per week had a 40% lower risk of colon cancer than...

Q:

The drive mechanism imparts to the semicircular plate simple harmonic motion of the form = 0 sin 0 t, where 0 is the amplitude of the oscillation and 0 is its circular frequency. Determine the...

Q:

Give three examples of engineered products that must be triangular in shape and explain why.

Q:

Does the law provide a method for obtaining support payments from spouses who live out of state?

Q:

Does the technical complexity of a service or product encourage fraud?Why or why not?

Q:

How confident are you that the protections in place for whistle-blowers are adequate?

Q:

Are investors responsible for questioning the information supplied by a company? Does the use of online media, video, and high-tech animations make it easier to confuse investors?

Q:

Please help me to solve it, just an answer will make sense, thank you! Question 5 4 pts Look at the test output shown below, After considering the results of this test, how would you proceed to test...

Q:

Show all steps. Beta and CAPM Suppose the risk-free rate is 4.7 percent and the market portfolio has an expected return of 11.2 percent. The market portfolio has a variance of .0382. Portfolio Z has...

Q:

According to the residual theory of dividends, if the firm's equity need is less than the amount of retained earnings, the firm would Answer borrow to pay the cash dividend. declare a dividend equal...