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business
general management

Questions and Answers of General Management

Can Starbucks manage the uncertainties in its value chain? If so, how? If not, why not?
Pretend that you're a local Starbucks' store manager. You have three new hourly partners (baristas) joining your team. Describe the orientation you would provide these new hires.
Which of the company's principles affect the organizing function of management? Explain how the one(s) you chose would affect how Starbucks' managers deal with (a) structural issues; (b) HRM issues;
Do you think it's a good idea to have a president for the U.S. division and for the other international divisions? What are the advantages of such an arrangement? Disadvantages?
Considering the expense associated with having more managers, what are some reasons why you think Starbucks decided to decrease the number of stores each district manager was responsible for, thus
Why do you think it was important for Starbucks to keep its mobile workforce "connected?" In addition to the technology used to do this, what other things might the company do to make its adaptive
Starbucks has said its goal is to open 1,200 new stores globally. In addition, the company has set a financial goal of attaining total net revenue growth of 10 to 13 percent and earnings per share
Starbucks has said that it wants people who are "adaptable, self-motivated, passionate, and creative team players." How does the company ensure that its hiring and selection process identifies those
Do the overwhelmingly positive results from the 2005 partner survey surprise you? Why or why not? Do you think giving employees an opportunity to express their opinions in something like an attitude
Give some examples of the types of communication taking place at Starbucks.
Suppose you're a Starbucks store manager in Birmingham, Alabama. How do you find out what's going on in the company? How might you communicate your concerns or issues?
Do you agree that leadership succession planning is important? Why or why not?
How might the results of the partner survey affect the way a local store manager does his or her job? How about a district manager? How about the president of global development? Do you think there
As Starbucks continues to expand globally, what factors might affect partner responses on a partner view survey? What are the implications for managers?
Look at the description of the types of people Starbucks seeks. What individual behavior issues might arise in managing these types of people? (Think in terms of attitudes, personality, etc.) What
Do you think Coca-Cola is still a growth company? Why or why not? Defend your reasoning.
Do you think the 27,000 jobs lost in the turnaround strategy announced by Meg Whitman was laudatory, or should it be condemned? What would swing your opinion?
Do you think Léo Apotheker was given a situation he could not win or did his actions contribute to the poor situation that H-P is in now?
You have been asked by Meg Whitman to draw up rationale for eliminating 27,000 jobs. She wants to be as tactful and persuasive (to the organization) as possible.
Meg Whitman has just assumed the top job at H-P. She has asked you as a staff VP to draw up a course of action to successfully enter into the tablet market and introduce a rival to the iPad. (If you
Place yourself in the position of Todd Bradley, head of H-P's PC division in September of 2011. Meg Whitman has just been appointed CEO, the third in your tenure. She asks for you to present a SWOT
Meg Whitman and her senior leadership team are debating whether to spin off the PC division into an independent company or to keep it within H-P. Based on the information in the case, debate the
Do you think Boeing should have anticipated the effect of Asian economic difficulties long before it did? If it had more quickly anticipated the drying up of the Asian market for planes, could Boeing
Discuss the desirability of McDonald's efforts to insist on the same price in all domestic restaurants.
Harley-Davidson's core customer base is comprised of aging baby boomers (generally, those born between 1946 and 1964), and this base is shrinking as the boomers get older and older. As boomers age,
How could Chrysler boss Robert Eaton have been so naïve as to permit himself to be ousted from power in a negotiation that he actively campaigned for and accepted? Do you see any way he might have
How specifically can a firm protect itself from the extreme risks of cannibalization?
You are Steve Yokich, president of the United Auto Workers. You had initially endorsed the plans of Dieter Zetsche to cut costs severely, including laying off 26,000 workers and closing six plants.
In this case we have the great controversy of German top executives replacing American ones. Debate the desirability of such replacing versus keeping most of the American incumbents. I would suggest
Visit a Sears and a Target store. What was your overall impression as to their strengths and weaknesses?
Do you think you would like to be a Kmart store manager? A Sears manager? Do you see any implications for the company from such attitudes?
You are a vice president of a prestigious consulting firm that has been hired by Lampert to advise him on how to turnaround his retailing dynasty. Develop a plan of action, identifying various
The controversy has developed regarding whether Kmart and Sears should continue as two separate entities, or whether one or the other should be phased out with resources directed to only one. Debate
Sears began selling some of its brands, including Kenmore, Craftsman, and Die Hard, to outside retailers. Is it a good idea to offer Sears's core brands elsewhere or will it merely cannibalize
Discuss the desirability of raising admission prices at the very time when attendance is static, profits are nonexistent, and new attractions are months and several years in the future.
What are the ramifications for book readers, bookstores, publishers, and authors of a shift in market demand from physical books to e-books?
Do you think e-books will replace physical books entirely? Consider various types of books such as fiction, photo books, textbooks, and children's books.
How could Borders, such a successful retailing pioneer, have lost its sustainable competitive advantage?
Why do you think Borders introduction of e-readers branded by other companies was not as successful as Amazon's Kindle, Barnes & Noble's Nook, or Apple's iPad?
Seth Godin, marketing guru and business-book writer, claimed that what will be published in the future will have less to do with what bookstores carry and more to do with what readers tell each other
It is 2000, and bricks-and-mortar bookstores are seeing a collective decline because of competition from online booksellers such as Amazon.com and discounters such as Wal-Mart and Target. You are
You are the owner of an independent bookstore in a location that competes with a Barnes & Noble book superstore. How would you go about making your bookstore a success?
What would you suggest Google do to continue to attract and retain talent? How can they keep Facebook and other technology companies from poaching employees?
Do you think it is a good decision on Google's part to make a deal to purchase Motorola Mobility Holdings?Why or why not?
In response to the Federal Trade Commission's investigation of Google as a monopolist, a Wall Street Journal writer argued that Google "serves consumers too well, making it too tough for
Google found it challenging to keep users engaged with Google+. Many users signed up (over 40 million), but when they found few friends on the platform, they drifted away. You are a management
Debate this issue: Starbucks is transforming from a predominantly retail coffee chain into a broader consumer packaged goods company. One group should provide arguments for pursuing the broader
The FDA is in the pocket of the drug industry. What a travesty this is." Comment.
No one person was held liable for Merck's conduct. "It's just a cost of doing business until a pharmaceutical executive does a perp walk," a pharmaceutical analyst argues. What do you think?
It is early 1999, Vioxx has just been introduced to the market, and a massive advertising campaign is planned for it. At the same time, several small research studies have indicated possible heart
Do you think Rick Urso should have been fired? Why or why not?
This whole critical publicity has been blown way out of proportion. After all, nobody was injured, not even in their pocketbook. They were sold something they really needed, for their own good."
Even though Toyota vehicles were exonerated of electronic malfunctions, do you think Toyota took an appropriate stance by maintaining "driver error" was the cause of the sudden accelerations of their
Has this crisis permanently tarnished a brand that until recently consumers considered synonymous with quality and reliability?
Toyota says it has a renewed focus on quality, safety, and reliability. Critics claim that Toyota's changes are a false front. Do you think Toyota's sudden acceleration problems are resolved, or do
If a Toyota driver uses floor mats not made for his specific vehicle, do you think he should take some of the blame if a floor mat jams the throttle open? Discuss.
Vehicle manufacturers are simplifying their manufacturing processes by reducing the number of vehicle platforms they use-so-called platform sharing. Vehicle platform sharing is a product development
Do you think the inspection snafu and the two incidents of holes in the fuselages will have any long-term effect on Southwest's public image?
Do you think Nike could have achieved its present success without the unique but simple swoosh logo? What do you think of the inverted V slash logo of Reebok? How would you evaluate it against Nike's
Was Vanguard's failure to open walk-in sales outposts a mistake and an example of misplaced frugality? Why or why not?
What is a service breakthrough company?
Debate Bogle's no-advertising policy.
Would you advise a firm to be an imitator or an innovator? Why?
Array as many pros and cons of entrepreneurship as you can. Which do you see as most compelling?
Debate the extremes of forecasting for an innovative new product: conservative versus aggressive.
Debate whether outsourcing has gone too far and needs to be reined in for the good of the country.
How do you feel about having management responsibilities in today's world, characterized by uncertainty, ambiguity, and sudden changes or threats from the environment? Describe some skills and
How do you feel about having management responsibilities in today's world, characterized by uncertainty, ambiguity, and sudden changes or threats from the environment? Describe some skills and
How might the teaching of a management course be designed to help people make the transition from individual performer to manager in order to prepare them for the challenges they will face as new
Jeff Immelt, CEO of GE, tweeted for the first time in September 2012, prompting this response: "@JeffImmelt how come my grandfather got on twitter before you?" Do you think managers should use
Think about the highly publicized safety problems at General Motors (GM). One observer said that a goal of efficiency had taken precedence over a goal of quality within this company. Do you think
1. What positive and negative managerial characteristics does Jamika possess? 2. How do these traits help or hinder her potential to get the top position at the Riverwood Mall salon? 3. How do you
1. List the three broad management skill categories and explain which skills are needed most for each of the Camp Bow Wow leaders highlighted in the video. 2. Which activities at Camp Bow Wow require
How would you feel about working in a bossless organization? What might be your role as a "manager" in such an environment? Do you think this is a trend that will continue to grow or fade away? Why?
Can a manager be effective and successful today without using social media? What do you see as the most important ways for managers to use this technology?
Can you think of potential drawbacks to retailers using labor-waste elimination systems based on scientific management principles, as described in the text? Do you believe that scientific management
Why do you think Mary Parker Follett's ideas tended to be popular with businesspeople of her day but were ignored by management scholars? Why are her ideas appreciated more today?
Explain the basic idea underlying the contingency view. How would you go about identifying key contingencies facing an organization?
Why can an event such as the Hawthorne studies be a major turning point in the history of management, even if the results of the studies are later shown to be in error? Discuss.
How would you apply systems thinking to a problem such as poor performance in your current academic studies? What about a problem with a romantic partner or family member? Try to identify all the
1. Ignore the test. Sheryl has proven herself via work experience and deserves the job. 2. Give the job to the candidate with the highest score. You don't need to make enemies on the Civil Service
1. Are Connie and her staff on the right track to avoid manager mishaps by defining a new set of leader rules and core values and imposing it by fiat, from the top down? 2. Do you think a more
1. In what ways is Barcelona's management approach consistent with modern developments in management thinking? 2. In what ways does Barcelona's management approach run counter to contemporary
Surveys reveal dramatic shifts in social attitudes toward issues such as gay marriage and citizenship for illegal immigrants. How do you think these changing attitudes might affect the manager's job
Do you think it is wise for a top executive to fire a manager who is bringing in big sales and profits for the company but not living up to a cultural value of "showing respect for employees"?
Would the task environment for a wireless provider such as U.S. Cellular contain the same elements as that for a government welfare agency? Discuss the similarities and differences.
What strategic issues have the potential to create environmental uncertainty in the following four industries: (a) Automobile; (b) Social media; (c) Newspaper; (d) Medical services?
What do you see as the primary advantage of using big data analytics-understanding the environment or influencing the environment? Why?
Consider the factors that influence environmental uncertainty (rate of change in factors and number of factors in the environment) that are presented in Exhibit 3.4. Classify each of the following
Distribution center managers for Anheuser-Busch InBev frequently start the day with a sort of pep rally, reviewing the day's sales targets and motivating people to get out and sell more beer. What
As a manager, how would you use symbols to build an adaptability culture that encourages teamwork and risk taking? What kinds of symbols could you use to promote the values of an involvement culture?
1. Do you think Zeitland's desire for changes in culture are related to changes in the external environment? Explain. 2. What additional investigation might Wheeling and Zeitland undertake before
How might the social value of low versus high power distance influence how you would lead and motivate employees? What about the value of low versus high performance orientation?
Do you think it is realistic that BOP business practices can have a positive effect on poverty and other social problems in developing countries? Discuss.
Somnio, a start-up running shoe company in California, decided to start selling its products around the world from the very beginning. In general terms, name some of the challenges that a start-up
Do you think that it's possible for someone to develop a global mindset if they never live outside their native country? How might they do that?
Why do you think many people are so frightened by globalization? Based on what is occurring in the world today, do you expect the globalization backlash to grow stronger or weaker over the next
Which style of communicating do you think would be most beneficial to the long-term success of a U.S. company operating internationally-high-context or low-context communications? Why?
1. How accurate is Adam Wainwright's analysis of the situation at Guitarras Dominguez? Do you think craftsmanship is incompatible with increasing productivity in this company? Why? 2. What social
1. What evidence do you see of a global mindset in these managers? List at least three examples of global thinking provided in the video. 2. Referencing the common traits of an MNC described in the

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