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business
general management

Questions and Answers of General Management

Present a planogram for a nearby bank.
Develop a purchase motivation product grouping for an online men's apparel retailer.
Which stores should not use a curving (free-flowing) layout? Explain your answer.
Visit the Web site of PetsMart (www.petsmart.com) and then comment on its storefront, general interior, store layout, displays, and checkout counter.
How would an advertising plan for an online-only cosmetics retailer differ from that of a bricks-and-mortar cosmetics store chain?
Explain the hierarchy of effects from a retail perspective. Apply your answer to a new auto dealer.
Develop a checklist for an upscale sporting goods chain to coordinate its promotional plan.
For each of these promotional objectives, explain how to evaluate promotional effectiveness:a. To increase impulse purchases of magazines.b. To project an innovative image.c. To maintain customer
How do manufacturer and retailer cooperative advertising goals overlap? How do they differ?
How can a local beauty salon store try to generate positive publicity?
Are there any retailers that should not use personal selling? Explain your answer.
Are there any retailers that should not use sales promotion? Explain your answer.
How can advertising, public relations, personal selling, and sales promotion complement each other for a retailer?
What are the pros and cons of coupons?
Develop sales promotions for each of the following:a. A nearby regional shopping center.b. A 30-year old restaurant.c. An discount online furniture retailer.
Which method of promotional budgeting should a small retailer use? A large retailer? Why?
Why is it imperative for a firm to view its strategy as an integrated and ongoing process?
Under what circumstances should a disguised audit be used?
Why do many retailers not conduct any form of retail audit? Are these reasons valid? Explain your answer.
Develop a sales opportunity grid for a supermarket planning to add a Redbox DVD rental machine to its services mix.
Cite five performance measures commonly used by retailers, and explain what could be learned by studying each.
What is benchmarking? Present a five-step procedure to do retail benchmarking.
What is the value of the global retail development index?
How are the terms gap analysis and scenario analysis interrelated?
Distinguish between horizontal and vertical retail audits. Develop a vertical audit form for an auto repair retailer.
What are the attributes of good retail auditing?
Distinguish among the following auditors. Under what circumstances would each be preferred? a. Outside auditor b. Company audit specialist c. Company department manager
What can any retailer learn from this case?
Relate the wheel of retailing and scrambled merchandising to at least two of the retailers highlighted in this case.
At what stage in the retail life cycle are most convenience stores? Explain your answer.
What actions must the retailers you examined for Question 6 undertake to better coordinate their store-based and Web-based efforts (multi-channel retailing)?
What can any retailer learn from this case? Discuss.
Based on the information in this case and at Starbucks' Web site (www.starbucks.com) describe the market segment(s) to which the firm appeals. What attracts the segment(s) to Starbucks?
Apply the concept of the consumer decision process to Starbucks.
Do you think that consumers know-or care-which outlets are owned by Starbucks and which are franchised? Explain your answer.
What customer information should Starbucks keep in its retail information system? How could it use this information?
Are there any risks to Starbucks' selling its brands in food stores? Explain your answer.
Make several recommendations for Starbucks based on the data.
How could A&F enhance the total retail experience at each of its store brands?
What can any retailer learn from this case? Discuss in detail.
What can any retailer learn from this case? Discuss briefly.
Is QuikTrip Park a destination retailer or a parasite? Does your answer differ for its more traditional locations? Explain your answer.
Should the retailers at airports care about the concept of balanced tenancy? Why?
Based on what criteria could Camden Food Co. determine if an airport was a one-hundred percent location for one of its store?
What terms of occupancy are especially important for retailers locating at nontraditional sites?
What can any retailer learn from this case? Briefly.
Explain how automated retail machines can be best used in human resource management.
What is the impact of company size on the use of automated retail machines.
Based on the data in Table 4, would you select Redbox for placement in a supermarket? What are the pros and cons of doing so?
Describe several uncontrollable factors that impact A&F.
What other ways could retailers use kiosks in their operations?
What can any retailer learn from this case? Explain.
Describe and analyze eBay's overall merchandising strategy.
Discuss the pros and cons of eBay's huge product assortment to eBay.
Today, eBay offers products in two ways: through auctions and through set prices. Comment on this approach.
What policies would you set for eBay in deciding which products and sellers to be listed at the Web site?
What can any retailer learn from this case? Describe.
What is converged retailing? Why have many retailers not adopted it yet?
From a retailer's perspective discuss the advantages and disadvantages of consumer-driven personal technologies?
Describe the kinds of activities in which retailers can engage to foster their image in this high-tech era.
Analyze A&F's overall retail strategy, based on the steps discussed in Chapter 3.
What is the current role of each of the traditional communications tools for retailers: advertising, public relations, personal selling, and sales promotion?
Comment on NCR's technology evolution.
Cite five ways in which a gourmet food store can be involved with social media.
What can any retailer learn from this case?
Based on the information in the case, would you consider Best Buy to be a high-performing retailer? Why or why not?
What are the major types of retailers with which Best Buy competes? How should best Buy deal with each type?
Develop a 10-item retail audit form for Best Buy to use in assessing the performance of its sales personnel
As it looks to the future, what opportunities and threats does Best Buy need to recognize and act upon?
What kind of loyalty program(s) should A&F offer? Present details in your answer.
What recommendations would you suggest to A&F as it looks to the future?
Note at least five key points to be learned from the data in that table.
Discuss the advantages and disadvantages of independent stores or small chains that compete with large chains.
How can a convenience store become a destination retailer?
Discuss the pros and cons of evaluating a retailer's success using same store sales growth data.
How can foreign retailers successfully position themselves in China?
Do you agree that the Christmas creep phenomenon will be a long-term phenomenon? Why or why not? What do recommend that retailers do?
Provide three of your own examples of shopper marketing that are beneficial for both manufacturers and retailers.
Differentiate between shopper marketing and cooperative advertising.
Is a retailer's desire to build up its private-label brands an inevitable source of channel conflict? Explain your answer.
Describe how digital coupons offered by manufacturers shift channel power to the manufacturer.
Develop five measures of brand awareness that can serve as objectives for Best Buy's advertising efforts for Insignia products.
How would advertising developed specifically for an in-store network differ from traditional television-based network advertising for Insignia?
Should the Insignia brand be promoted through over-the-air TV ads, as well as in-store ads? Why or why not?
What sales promotions should Best Buy use for the Insignia brand? Explain your answer.
What factors account for the large increase in coupon redemptions? Will the growth continue? Why or why not?
Discuss the pros and cons of a retailer's use of a standardized versus a non-standardized retail strategy throughout the world.
Are manufacturer-based coupons an example of channel cooperation or channel conflict? Explain your answer.
Describe several tactics that a retailer can use to increase its in-store coupon redemption rate?
Discuss the pros and cons of digital coupons versus print-based coupons from a retailer's perspective.
How can a retailer respond to the trends identified in this case to best reach consumers who are still having a tough time a result of weak economic conditions?
What other trends should retailers consider in planning for the future?
Discuss the pros and cons of enhanced technology from both retailer and customer perspectives.
Describe how a conventional supermarket can upgrade its in-store experience.
Why do you think that so many other apparel retailers have outperformed Gap?
Visit the Web sites of Gap, banana republic, and Old Navy. Describe the positioning of each brand.
What are the pros and cons of the Gap store brand's broad target market strategy?
How can a global retailer exert greater oversight with the personnel in its foreign stores?
What do you think should be done to revitalize the Gap store brand over the next three years?
Evaluate Ahold's overall retail strategy.

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