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business
general management

Questions and Answers of General Management

Discuss appropriate cost reduction strategies for Ahold using the patronage builders, patronage solidifiers, disappointers, and basics model in Figure 2-4.
Are there any disadvantages with Ahold having a high market share in some of its markets?
Comment on Ahold's decision to grow its U.S. operations through adding stores and making acquisitions rather than same store sales growth.
What additional cost savings opportunities exist for Key Choice Collision members that have not been discussed in this case?
Explain the differences and similarities between franchising and cooperatives from a retailer's perspective.
Discuss the pros and cons of a cooperative member comparing its financial performance against national and group averages.
Comment on Starbucks' introduction of VIA in its own stores before attempting to sell it in grocery and drugstores.
How can Key Choice members better manage the inherent seasonality in their business? Look at both demand and supply-related issues.
Evaluate Family Dollar's retail strategy. Will it work in both good and bad economic times?
Discuss the pros and cons of Family Dollar's reducing the number of brands but increasing the selection within a brand.
Describe Family Dollar's competitive advantages and disadvantages with respect to competition from conventional supermarkets and box stores.
How can a full-line discount store do better in competing against a variety store like Family Dollar?
Discuss the pros and cons of Amazon's Mom membership program from a consumer's perspective.
Evaluate the pros and cons of Amazon's Mom membership program from Amazon's perspective.
List appropriate products for Amazon to market with its Subscribe & Save program.
Evaluate the pros and cons of Amazon Mom's low price strategy.
Comment on the statement: "Offline and online retail are very different industries. There is a huge disparity between the two, particularly in terms of IT expertise, supply chain structure, human
Evaluate Starbucks' strategy of developing (saturating) existing foreign markets before expanding into new countries.
Discuss the pros and cons of a multi-channel retail strategy for Chinese retailers.
Describe the special logistics of a Web-based merchant in China.
What are some other opportunities for partnerships between retailers and their suppliers in China?
Discuss the pros and cons of quantity discount-based promotions from a manufacturer's perspective.
Describe the pros and cons of quantity discount-based promotions from a retailer's perspective.
Explain the concept of diminishing satisfaction with each additional unit consumed.
Evaluate the applicability of this research findings to a membership club such as BJ's.
Explain the importance of the 7-Select private label program in 7-Eleven's consumer-centric focus strategy.
Describe the pros and cons of corporate versus franchisee ownership to 7-Eleven.
From the customer's perspective, discuss the pros and cons of giving franchisees more autonomy.
Describe the pros and cons of growing via acquisitions as opposed to internal expansion to Starbucks.
Why do so few franchise companies tie royalties to sales, not profits? Are sales easier to monitor through a retail information system than profits? Why or why not?
From the customer's perspective, evaluate Wal-Mart's "Wal-Mart to Go" and mobile shopping multi-channel strategies.
From the customer's perspective, discuss the relative benefits of Wal-Mart's free delivery to FedEx locations and its "pick up today online order to store service strategies."
What customer-based criteria would you use to evaluate whether Wal-Mart succeeds with its new efforts.
What information should Wal-Mart compile about smart phone transactions? How should it use the information?
Discuss the pros and cons of a retailer's developing new stores in domestic markets instead of China and India.
Develop a research study proposal to evaluate the impact of mobile devices on a consumer's information search behavior.
What factors explain the relatively low percent of retailers capable of handling an E-commerce transaction?
Devise a brief survey to show how much interest that people have in shopping with retailers that are environmentally-conscious.
Under what conditions should a large box store retailer like a Best Buy pursue a small-store strategy?
Under what circumstances should Chocomize have accepted the European retailer's initial offer?
Would the population characteristics of a small store's trading area differ from that of a larger store? Why or why not?
Discuss the concept of trading-area overlap from the perspective of small- versus large-store formats.
Explain how small-store formats could be a means of capitalizing on trading areas where a large-format retailer is under stored.
Describe the pros and cons of Perfumania's outsourcing its site selection and leasing operations versus conducting these activities in-house.
With what types of stores would Perfumania have an affinity? Explain your answer.
Describe how Perfumania could seek to renegotiate a lease with an above-market rent with a major mall.
Comment on Perfumania's seeking a third location in Mall of America from the perspective of trading-area overlap.
Evaluate the pros and cons to Rue 21 of each location type: strip center, regional mall, and outlet center.
Describe the pros and cons of Rue 21 not owning any real-estate.
How could Rue 21 reduce the risks associated with its real-estate strategy?
Comment on the conflicting goals of the European luxury retailer and Chocomize.
Should Rue 21 expand beyond the United States? Explain the complexities of doing so.
Evaluate Tier 2 and 3 cities in contrast to Tier 1 Chinese cities from the perspectives of economic base characteristics as well as the nature of competition and level of saturation.
Discuss the pros and cons of Coach's "beachhead to a disperse location" strategy.
Describe the location-based advantages of being a first mover into Tier 1 and Tier 2 cites.
Explain the location-based disadvantages of being a first mover into Tier 1 and Tier 2 cites.
What is the managerial significance of the higher level of worker engagement among workers approaching retirement and retirement eligible employees?
How should a retailer respond to the findings of worker engagement being associated with immediate supervisors who are supportive and that recognize the accomplishment of employees?
How should a retailer motivate younger workers to become better engaged?
How should a retailer motivate older workers to become better engaged?
Discuss the pros and cons of purchasing locally-grown produce from the perspective of the retailer and from the perspective of the consumer.
Discuss the concept of value and the value chain for Chocomize.
How would you educate store employees to understand why the retailer carries local produce and how they should explain these benefits to consumers?
Do you think the cash flow needs of small local produce firms are different from those from large produce firms? What are the implications of your answer for retailers?
Explain the implications of the different meanings of "local." What definition would you use? Why?
Discuss the potential cost savings in inventory management arising from a single integrated system.
Describe how customer data from one 1-800 Flowers.com division can be shared across divisions using the single platform.
What are the pros and cons of 1-800 Flowers.com's outsourcing software development, training, and implementation?
Develop a checklist to judge the effectiveness of the single integrated system versus the previous 14 separate systems.
Describe the potential improvements in productivity that would warrant Chico's spending more than one-third of its total capital budget on a new IT system.
Discuss the value of labor scheduling for a retailer such as Chico's.
Describe the potential improvements in productivity that would warrant Chico's spending more than one-third of its total capital budget on a new IT system. Discuss.
How can the European retailer utilize relationship retailing for its chocolate products?
Discuss the value of labor scheduling for a retailer such as Chico's. Discuss.
List ten different types of customer data that Chico can obtain from its customer loyalty data base.
Comment on this statement: "A majority of Chico's customers first go online to evaluate available styles and then visit the store to shop."
Evaluate the appropriateness of the McCafé line of coffees and the fruit-and-maple oatmeal to McDonald's overall merchandising strategy.
Discuss the pros and cons of McDonald's use of an everyday value pricing strategy versus a constant stream of promotions.
Describe the pitfalls associated with McDonald's having too many products.
Develop a system for McDonald's to use to eliminate duplication among new and existing products.
What factors are behind the shift to an increased role of retailers in the development and promotion of private labels?
What is the impact of a retailer's offering multiple versions of a private label on a manufacturer's brand strategy?
Develop a merchandising program for a new private-label line of healthy snacks at a specialty food store chain.
How else could a foreign retailer exert additional power with its Chinese suppliers (and not face government restrictions)?
List five tactics that retailers can use to reduce their inventory levels while keeping the chance of stock outs low.
Discuss the supply-chain implications of retailers having low inventory-to-sales ratios if the inventory-to-sales ratios of manufacturers and wholesalers are high.
What are the dangers of frequent small orders and the use of emergency shipments as a means of reducing inventory requirements?
How could have Wal-Mart have foreseen and avoided the negative impact on revenues of pruning its merchandise selection?
Comment on the statement that Forever 21 "began to order only small quantities of each style offered for sale. They figured that they could quickly reorder fast selling clothing and drop styles that
What you recommend that Forever 21 due in the future to avoid the controversies cited in this case?
From a merchandising perspective, what are the pros and cons of Forever 21's fast-growth strategy?
What is the effect of a retailer's strategy of extensive use of markdowns on its overall retail image?
Discuss the impact of "Christmas creep" on a retailer's overall promotional strategy.
How can retailers address the impact of the game of chicken in the timing of their promotions?
This case details the growth of FedEx's business in Asia. FedEx executives recognized very early on the importance of China. Over the last 20+ years, FedEx has focused on this growing market as the
What major challenges have Heinz managers faced over the last 5 years?
What managerial functions are evident in the actions taken by Johnson to improve his company's performance?
What managerial roles are displayed in Johnson's actions?
Think about two different managerial-type jobs you have personally observed (within your family, as a worker, as a customer, etc.). Compare them using Stewart's concept of job dimensions.
The chapter states that effective managers need technical, interpersonal, and conceptual skills. Do all managers need these in the same mix? In other words, would some managers need more of one

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