1. What is the typical process for developing questionnaires for markets where consumers speak a language other...
Question:
1. What is the typical process for developing questionnaires for markets where consumers speak a language other than English?
2. Find someone who speaks Spanish and have him or her back translate the questions that appear in Case Exhibit. Are these Spanish-language questions adequate?
The questions in Case Exhibit, about a visit to McDonald’s, originally appeared in Spanish and were translated intoEnglish.
Transcribed Image Text:
1. Enn suvisitaa estan satisfeld sh quedó "60.o SE EMPIEZA SE EMPIEZA con su visita a este McDonald's hoy? 目四国田固 u u 2 Su visita fue -thru ODT) A Adentro Adentro (A) o en el Drive Almuerzo (A), Cena (C) o Fin de semana (F) Drive-thru D) Desayuno Almuerzo A Cana 4. Su visita fue. Entre semana (E) Entre semana Fin de semana COMIDA 5. ¿Quedó satisfecho/a con la comida que recibio hoy? Si N No Sí No, ¿cuál fue el problema? Sandwich / platillo frío Favor de rellenar el(los) círculo(s) Apariencia desagra apropiado s). Mal sabor de la comida Pocas papas en la bolsa /caja Papas/tortitas de papa frias Papas no bien saladas Bebida aguada / de mal sabor
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1 Usually a questionnaire goes through several revisions The exact number of revisions depends on the researchers and clients judgment Revising the qu...View the full answer
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Business research methods
ISBN: 978-1439080672
8th Edition
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
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