Question: 1. What is the typical process for developing questionnaires for markets where consumers speak a language other than English? 2. Find someone who speaks Spanish

1. What is the typical process for developing questionnaires for markets where consumers speak a language other than English?

2. Find someone who speaks Spanish and have him or her back translate the questions that appear in Case Exhibit. Are these Spanish-language questions adequate?

The questions in Case Exhibit, about a visit to McDonaldâ€™s, originally appeared in Spanish and were translated intoEnglish.

1. What is the typical process for developing questionnaires for

1. Enn suvisitaa estan satisfeld sh qued "60.o SE EMPIEZA SE EMPIEZA con su visita a este McDonald's hoy? u u 2 Su visita fue -thru ODT) A Adentro Adentro (A) o en el Drive Almuerzo (A), Cena (C) o Fin de semana (F) Drive-thru D) Desayuno Almuerzo A Cana 4. Su visita fue. Entre semana (E) Entre semana Fin de semana COMIDA 5. Qued satisfecho/a con la comida que recibio hoy? Si N No S No, cul fue el problema? Sandwich / platillo fro Favor de rellenar el(los) crculo(s) Apariencia desagra apropiado s). Mal sabor de la comida Pocas papas en la bolsa /caja Papas/tortitas de papa frias Papas no bien saladas Bebida aguada / de mal sabor

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