Question: A critical concept introduced in this chapter was that of the value proposition. Explore two competing products (e.g., RIMs Blackberry and Apples Iphone). Identify the

A critical concept introduced in this chapter was that of the value proposition. Explore two competing products (e.g., RIM’s Blackberry and Apple’s Iphone). Identify the underlying value propositions present in these products and how this proposition is evident in the resulting products.

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