Marketing Fundamentals: Consumer Research, Market Segmentation and the 4 P's Framework

Flashcard Icon

Flashcard

Learn Mode Icon

Learn Mode

Match Icon

Match

Coming Soon!
Library Icon

Library

View Library
Match Icon

Create

Create More Decks
Flashcard Icon Flashcards
Flashcard Icon Flashcards
Library Icon Library
Match Icon Match (Coming Soon)

Business - Advertising

View Results
Full Screen Icon

charlotte1oxhi Created by 10 mon ago

Cards in this deck(12)
What is the process of creating, promoting, and presenting a product to meet the wants and needs of consumers?
Blur Image
What term describes a group of customers who share common wants and needs?
Blur Image
What is the term for detailed research on markets that may want to buy a product or service, such as teens or parents?
Blur Image
What is the combination of factors that can be controlled by a company to influence customers to purchase its products or services?
Blur Image
What are the four segments of market segmentation, including geographic, demographics, psychographics, and behavioral?
Blur Image
What are the 4 P's in marketing that include Product, Price, Place, and Promotion?
Blur Image
What are channels of distribution that describe how to get a product from the warehouse to the customer?
Blur Image
What is the professional maintenance of a favorable public image by a company or other organization?
Blur Image
What are the types of promotions that include coupons, sweepstakes, contests, premiums, rebates, samples, and loyalty programs?
Blur Image
What is the term for the amount of money a company must make on a product to pay for its costs to produce the product?
Blur Image
What is the total amount your business paid as a cost directly related to the sale of products?
Blur Image
What is the financial gain that represents the difference between the amount earned and the amount spent producing something?
Blur Image

Ask Our AI Tutor

Get Instant Help with Your Questions

Need help understanding a concept or solving a problem? Type your question below, and our AI tutor will provide a personalized answer in real-time!

How it works

  • Ask any academic question, and our AI tutor will respond instantly with explanations, solutions, or examples.
Flashcard Icon
  • Browse questions and discover topic-based flashcards
  • Practice with engaging flashcards designed for each subject
  • Strengthen memory with concise, effective learning tools