Promotional Activities in Marketing: Advertising, Personal Selling, and Public Relations

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andrsonztdc Created by 10 mon ago

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These are activities used by firms to persuade prospective customers to buy the company's products or services, known as _____.

Provide the different promotional activities: _____, Personally Selling, Sales Promotion, Public Relations, and Direct Marketing.

Similarly, give specific 5 methods of promotion: Advertising, Personal Selling, Publicity/Public Selling, Sales Promotion, and _____.

This is any paid form of non-personal presentation and promotion of ideas, and services by an identified sponsor, known as _____.

TRUE or FALSE: The smaller number of product or service endorsements we see, hear, or read on television, newspaper, or radio are advertising efforts designed to motivate prospective customers to patronize certain products, service, or companies. If false, provide the correct statement: The _____ the number of product or service endorsements we see, hear, or read on television, newspaper, or radio are advertising efforts designed to motivate prospective customers to patronize certain products, service, or companies.

Method of promotion that is direct, personal, and often a face-to-face interchange between the company's salesperson and the customer is known as _____.

TRUE OR FALSE: When a potential customer cannot be motivated to make a final purchasing decision with the use of the other promotional methods, personal selling may be able to finally clinch a sale. If false, provide the correct statement: _____.

Major Steps of Selling include: 1. prospecting and qualifying; 2. pre-approach; 3. approach; 4. presentation and demonstration; 5. handling objections; 6. closing; and _____.

It is the method of promotion where news is generated about the firm or its products or services and appearing in print, broadcast, or in electronic media and not paid for by the firm, known as _____.

A method of promotion other than advertising, personal selling, and publicity that increases sales through temporary sales incentives is called _____.

Method of promotion wherein people are encouraged to tell other people about products or services they have enjoyed is known as _____.

TRUE OR FALSE: Positive word-of-mouth does not attract new customers and does not retain existing ones. If false, provide the correct statement: Positive word-of-mouth _____ new customers and _____ existing ones.

Helpful Tips for Positive Word of Mouth include: 1. Competent employees; 2. Proper treatment of people; 3. Not overcharging; 4. Not using false claims in advertising; 5. Keeping promises to customers; 6. Having a good product or service; and _____.

How to manage customer demand includes: Identify Target Audience; Focus on the Right Buyers; Reinvent Ways to Meet Demands; Establish Customer Support Standards; Promote Transparency; Create an Environment that Caters to Customers; Review Feedback; Learn About Competitors; and _____.

Pitfalls of not managing customer demand properly include: Lost Sales; Decrease in Customer Loyalty; Poor Reputation; and _____.

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Promotional Activities in Marketing: Advertising, Personal Selling, and Public Relations

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