Marketing Process and Customer Focus: Relationship Building and Value Creation

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Business - Advertising

charlotte1oxhi Created by 10 mon ago

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What is the process by which companies engage customers, build strong customer relationships, and create customer value in order to capture value from customers in return?

What term describes the set of actual and potential buyers of a product?

Who are the individuals at the point of sale who purchase the product?

Who are the individuals that use the product after the point of sale?

What term describes the functions of planning, organizing, staffing, directing, coordinating, reporting, and budgeting?

Which concept starts with production, focuses on existing products, uses selling and promotion, and ends with profits through sales volume?

Which concept starts with the target market, focuses on customer needs, uses integrated marketing, and ends with profits through customer satisfaction?

What term describes the coordination of all marketing activities affecting customers?

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Marketing Process and Customer Focus: Relationship Building and Value Creation

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