Retail Management: Store Formats, Classification Approaches, and Organizational Structure

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Business - Advertising

charlotte1oxhi Created by 10 mon ago

Cards in this deck(38)

In the marketing mix, where does retailing primarily fall?

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What activities are involved in retailing, particularly for selling products or services to final customers?

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How does retailing create value for the customer through various forms of utility?

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What are the primary classification schemas used in retailing?

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What are the different levels of service offered by retailers?

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How do retailers vary in terms of product line depth and breadth?

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How are stores classified by product line?

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What characterizes specialty stores in terms of product line?

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What are the key features of department stores?

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What are the defining characteristics of convenience stores?

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What is the primary focus of discount stores?

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What distinguishes superstores from other retail formats?

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What are category killers, and how do they operate?

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How do most retailers set their relative prices?

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Which types of retailers are known for featuring lower prices?

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What are the different organizational approaches in retailing?

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What defines an independent retailer in the retail industry?

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What are corporate chains, and how do they benefit from their structure?

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What is a retailer cooperative, and how does it function?

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What are franchises, and what is their typical business model?

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What are the key areas of decision-making for retailers?

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What components make up a retail strategy?

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How do retailers use the marketing mix to enhance product assortment and services?

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How do retailers decide on pricing strategies within the marketing mix?

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What promotional tools do retailers use in their marketing mix?

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What are the key location strategies used by retailers in their marketing mix?

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How do retailers typically change over time in terms of pricing and service?

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What are some emerging trends in retailing?

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What is retail convergence, and what does it imply for retailers?

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How has tighter consumer spending affected retailers following the great recession of 2008-2009?

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What characterizes the rise of megaretailers, and how does it impact the retail industry?

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What is green retailing, and what practices does it involve?

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What is omni-channel retailing, and how does it enhance the customer experience?

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What are the different types of wholesalers, and what roles do they play?

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What defines merchant wholesalers, and how do they operate?

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What roles do brokers and agents play in the wholesaling industry?

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What are manufacturers' and retailers' branches and offices, and how do they function?

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Why do producers use wholesalers, and what value do they add to the distribution channel?

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