Marketing Promotion Flashcards: Sales Strategies & Consumer Engagement

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Business - Advertising

jake12testoswi Created by 10 mon ago

Cards in this deck(7)

What is the term for short-term campaigns designed to spark interest and create demand for a product?

What is the term for strategies that urge short-term customer buying, boost customer-brand engagement, and build equity?

What are examples of consumer promotion tools such as coupons, rebates, and free samples collectively called?

What is the term for sales promotion tools used to persuade resellers to carry a brand, give it shelf space, and promote it in advertising?

What are examples of trade promotion tools such as allowances, merchandising, and cooperative advertising collectively called?

What is a highly flexible marketing tactic that can influence intermediaries and final consumers and is effective for generating a significant sales increase quickly?

What are the potential drawbacks of sales promotions, such as short-term effects and potential harm to brand image?

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Marketing Promotion Flashcards: Sales Strategies & Consumer Engagement

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