What are the steps in developing an advertising program? Conducting market research, designing the product, launching the campaign Setting the price, distributing the product, promoting the brand Identifying the target audience, specifying the advertising objectives, setting the advertising budget Creating the advertisement, selecting the media, evaluating the campaign

Identifying the target audience, specifying the advertising objectives, setting the advertising budget

Why do companies spend more money on Super Bowl advertising? Because it is more targeted Because more people are watching Because it is less competitive Because it is cheaper

Because more people are watching

Marketing Flashcards: Advertising Types & Promotion Strategies

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Business - Advertising

georgepetenjk Created by 10 mon ago

Cards in this deck(24)

What is any paid form of nonpersonal communication about an organization, product, service, or idea by an identified sponsor?

What are advertisements that focus on selling a product or service and take three forms: pioneering, competitive, and reminder?

Which type of advertisement explains the product and is often used to inform potential customers?

Which type of advertisement promotes a brand's special features and is often used to persuade consumers?

Which type of advertisement reinforces previous knowledge of a product?

What are advertisements designed to build goodwill or an image for an organization rather than promote a specific product or service?

What are the steps in developing an advertising program?

Why do companies spend more money on Super Bowl advertising?

What type of message appeal is used to avoid negative experiences?

What type of message appeal is used to increase attractiveness?

What type of message appeal is characterized by being fun and exciting?

What is the term for the number of different people or households exposed to an advertisement?

What is the percentage of households in a market that are tuned to a particular TV show or radio station?

What is the average number of times a person in the target audience is exposed to a message or an advertisement?

What is the reference number used by advertisers obtained by multiplying reach by frequency?

What is the cost of reaching 1,000 individuals or households with the advertising message in a given medium?

What type of advertising schedule involves steady advertising where seasons are not important?

What type of advertising schedule involves intermittent advertising that reflects seasonal demand?

What type of advertising schedule combines continuous with flighting schedules?

What is an advertising agency that provides the most complete range of services, including market research, media selection, copy development, artwork, and production?

What are advertising agencies that specialize in one aspect of the advertising process, such as providing creative services or buying media space?

What consists of the company's own advertising staff, who may provide full services or a limited range of services?

What are examples of sales promotion techniques?

What are methods of obtaining nonpersonal presentations of an organization, product, or service without direct cost?

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Marketing Flashcards: Advertising Types & Promotion Strategies

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