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business essentials
Business Essentials 12 Global Edition Ronald J. Ebert, Ricky W. Griffin - Solutions
After the sale of Fogo de Chão to Thomas H. Lee Partners, the board and management team decided to issue an IPO of common stock. What were the goals of the IPO?
After the Coser brothers acquired the Ongaratto brothers’ shares of the company, they brought in GP Investments, a Brazilian venture capital firm. What are the advantages and disadvantages of using venture capital to build a business venture?
When the Coser and Ongaratto brothers started Fogo de Chão, what were their primary sources of financing?
Based on the research that you have carried out, what do you see as the most significant internal and external incidents that have had a direct or indirect impact on the stock price of your chosen business?
Using the Internet, focus on the business pages of the national and regional press and identify the general business environment at the time of the key peaks and troughs that you plotted in the graph. Are there any correlations between the incidents and the stock price changes? What are the
Create a graph using Excel or another graph-making piece of software. Plot the stock price over the past three or four years and identify all the peaks and troughs over that period, marking each key incident with the date.
Choose a company that is publicly traded on your national or regional stock exchange. You can pick separate subsidiaries, but to make the exercise more interesting, choose a company that has seen a large fluctuation in its stock price over the last few years.You should be able to find the stock
There have been a number of high profile cases in recent years concerning insider trading. Use an online search to find a case involving insider trading. What is insider trading? Who was accused of insider trading and what was his or her relationship to the company? Was he or she convicted of
Insider trading is widespread and a global issue, yet few countries have the same definition and rules about taking advantage of non-public information to profit on the sale or purchase of stocks. Fines and penalties are inconsistent, and it is clear that legislation is ineffective.Choose 10
Suppose that you are a business owner and you need new equipment and immediate funds to meet shortterm operating expenses. From what sources could you gain the capital you need, and what are some of the characteristics of these sources? Are you limited by your form of doing business, and if so, how?
A business has 200,000 shares trading at $88.00 each.It wants the share price to rise closer to $20 per share.Why would the company want to bring down the price of their shares? What are the implications for existing investors?
If a lender is given an unsecured loan, what do they lack, and why is this risky to the lender?
What is an angel investor? Why would a company value their involvement in the business?
What are the three most common objectives of opening a mutual fund account? Why are they so popular and flexible?
Explain the difference between book value and market value.
The Bank of Japan pumped lots of money into the Japanese economy using tactics similar to the Federal Reserve Bank in the United States. When the Fed wishes to put money into the economy, what tools does it use?
If banks are required to keep larger cushions of cash on hand (increased reserve requirements) rather than loaning out that money (as proposed in the Basel III Requirements), in what ways could the U.S. economy be affected?
Describe the differences between fiscal policy and monetary policy. What effects do you think each have on the day-to-day operations of a business? Should a business owner be concerned with these kinds of macro-economic issues? If so, why?
What new services might Key Savings and Loan Associations be able to offer if it goes virtual?
What are the potential risks of virtual banking for both the bank and the customer? How can each protect themself?
Transactions in India through digital technologies rose by 6.05 percent to 1.06 billion in December 2017, according to the Reserve Bank of India. This marked the first time that digital transactions passed the 1 billion per month mark in the country. Research the development and level of digital
Historical exchange rates for most currencies can be found at the websites www.oanda.com and www.xe.com.Track your currency against the dollar. Which currency would have given you the best exchange rate five years ago? Which currency provides the best exchange rate today? How has the exchange rate
Start with a $2,500 deposit and assume a reserve requirement of 8 percent. Trace the amount of money created by the banking system after five lending cycles.
What are smart cards, and what are their features?
Explain the role of commercial banks. Which type of customer is offered the prime rate by them?
Which measure of money contains its most liquid form?
Explain the three functions of money. Why do we need money, and what are the characteristics of money?
If similar firms adopt different accounting standards, some using U.S. GAAP and others using IFRS to prepare their financial statements, it is obvious that the financial ratios based on the U.S. GAAP financials will differ from those based on the IFRS financials. Conduct further research and give
How can the FASB and IASB converge or harmonize their accounting practices?
What are the benefits of all countries in the world using one set of accounting practices?
List the possible users of financial statements. How would each type utilize financial statements?
What ethical issues for accountants, if any, are involved in the decision to investigate a suspected case of fraud in a business’s accounting activities?
An external auditor may suspect some irregularities in a client firm’s accounting practices. In what ways could a forensic accountant be of assistance to them?
Suppose you are interested in a career as a forensic accountant. How do recent trends in fraud provide new opportunities for such a career?
What do you think you should do in this situation?
What are the basic arguments for and against your business partner’s suggestions on how to handle the situation?
What is the relationship between the price of Macy’s stock and earnings? What are the earnings per share for each of the past three years, and what does that number mean to investors?
Looking at the balance sheet, what is Macy’s current ratio for the three most recent years? What is the significance of these numbers? Have they been improving or getting worse?
As you have learned, gross profit is the difference between sales (or total revenues) and cost of sales (or cost of revenues). Gross profit percentage is calculated by dividing gross profit by sales (or total revenues).What is Macy’s gross profit percentage for the last three years? What does
Looking at Macy’s income statement, what has been the trend in sales (total revenue) as well as net income over the past three years?
Modern economies routinely engage in cross-border transactions and require the free flow of capital. A growing and considerable percentage of financial transactions are crossborder.Why it is vital that all countries adopt the same standards for accounting procedures? Why would a country be
Use the accounting equation to determine the net worth of a company with assets of $36.6 million and liabilities of $28.2 million. What does the net worth suggest to potential investors?
What are the two factors that you would take into account if you were assessing the value of a business?Where would you find the necessary information?
How would you calculate the value of owner’s equity?
What is the purpose of auditing? Why it necessary?
Which type of accountant would be involved in litigation support? What would their role be?
What is the function of a comprehensive accounting information system?
What kinds of measures could you implement in order to protect your privacy? Would you do those things, or do you feel that Internet privacy is an oxymoron?
As part of the marketing department of a consumer products company, how would you use browsing history to help market your products?
As a consumer, how do you feel about your Internet Service Provider selling your browsing data? How do you feel about that as a business owner, marketing manager or entrepreneur? What arguments could you make to Congress either for or against enacting tougher restrictions on data like purchasing
Do you appreciate the targeted marketing that more and more companies use, or do you feel that it is limiting your options? If so, how?
How and where do you see your browsing data affecting the ads that you see?
If you discovered that an employee was spending a lot of time on non-work-related searches, how would you address the issue with the employee?
Are there additional data security risks when employees are working in the field? Describe the potential risks or concerns and how they might be addressed.
How will you provide IT support to employees working in the field? Would this be easier if the company trained each supervisor in IT support? Why or why not?
The company has installed tracking technology in all its vehicles and technical kits. Employees are encouraged to use their own mobile devices to test the system. Should the company provide employees with a computer to use in the field or is this a responsibility of the employee?What are the
Many of the company’s employees will work out in the field. What benefits can the company and employee expect from this? What differences in culture and approach could there be between field teams and officebased workers?
After reading the first section of this chapter, consider how IT has changed the business of higher education.Identify at least three functions, services, or activities that would not have been available even 10 years ago.How do you think that colleges and universities will change in the future
Consider your daily activities—as a consumer, student, parent, friend, homeowner or renter, car driver, employee, and so forth—and think about the ways that you are involved with IT systems. Make a list of your recent IT encounters and then recall instances in those encounters in which you
Should all organizations and businesses use encrypted emails to ensure confidentiality and guard against hacking?
How would a bakery manufacturer use information linkages with suppliers to make more efficient decisions?
What does computer-aided manufacturing do, and how can an organization use it as the basis of its production processes?
What is the purpose of spyware, and what information does it collect?
What are the similarities between the Indian and Chinese markets for a smartphone manufacturer?
What are some of the brand-building advantages of promoting a foreign brand through sponsorships of local events? Do you think Vivo will continue to benefit from being the title sponsor of the IPL for the next five years?
Suppose Vivo was to market smartphones in your country. In your opinion, what kind of distribution and promotional strategies would it need to adopt to be successful?
While most businesses are moving to online channels, do you think Vivo’s strategy of focusing more on offline channels is correct?
Consider the future of ecommerce. Do you think that all retailers will eventually be completely digital, or do you think some products will always require a physical store presence?
If you owned a business that relies exclusively on the brick-and-mortar model, what factors would encourage you to adopt e-commerce as part of your business strategy?
Would fully integrating e-commerce in a company’s distribution system help prevent the kind of business failures experienced by some organizations in the UK retail sector? How would your answer change if it were about another country?
Using a product of your choice as an example, explain the interconnectivity of the elements in a physical distribution system in relation to e-commerce in a retail setting.
Develop a one- or two-page recommendation that you could present to the regional or local government to gain their support.
Search for some of the best viral marketing videos of all time and choose one to analyze. What is the product being marketed, and who is the target market? How does the advertisement appeal to the target market? Why do you think this particular video was effective?
What is direct marketing? How does it work? Suggest some examples where this approach would be appropriate to close a sale.
Bricks-and-mortar retailers struggle to cope with online competition. What hope do store-only retailers have?
Describe the main types of retailer in your country using the three main classifications. Which is the most dominant form, and why?
What are the strengths and weaknesses of radio advertising?
Compare private and public warehousing. Why are both types used by organizations?
What is channel conflict? What are the circumstances that lead to it?
What differentiates direct distribution from all other forms of distribution?
After the demise of everyday low pricing, a pair of earrings once sold at a list price of $200 was marked up to$450. Although the newly revived deep discounts and coupons will considerably lower the actual price to consumers, the actual cost to the average consumer will be higher than $200. Do you
How are the products and product lines offered for JCPenney and Apple similar and different? What types of pricing strategies will be most effective for the product strategy of each company?
Describe the target market for JCPenney and Apple.How are they similar or different? How does the target market influence their pricing strategy?
Would you advise iTunes to continue with the three-tier pricing system for music products or to return to a oneprice policy? Explain your answer.
Considering the product life cycle, where would you place digital music downloads as offered at iTunes?Explain your conclusion.
From an ethical standpoint, what are the obligations of the company in Beirut and the sales manager regarding the pricing of the product in this situation?
What other pricing tactics could be used to attract more customers to the courses?
Using the amounts calculated in Step 2, calculate the breakeven point at an hourly course cost of $15, $20, $25, and $30. Based on these answers as well as your assessment about likely monthly bookings, decide on the best price for the cooking classes.
Using the information provided in the question, identify the fixed and variable costs.
Assemble into groups of four and assign one member of the group to each of the following pricing philosophies:• Because the venture is a new one, profits should be maximized in order to ensure the long-term financial viability of the social enterprise.• There are other providers of similar
Will your product(s) require new product development, modifications of existing products, or are they fully developed and ready to go? How quickly do you anticipate your product(s) will be developed and ready for market? How long a life span do you expect for your product(s)?
Identify your business’s product mix, including its product line(s), if any. How do you justify this product mix rather than others you might have chosen?
Consider the customers in your target market(s). Are they individual consumers, or organizations, or a combination of both? For each of your target markets, identify what customers will expect in the product features and in the value-package features.
Select a product and analyze pricing objectives for it.What information would you want if you were to adopt a profit-maximizing objective or a market share objective?
For this exercise, select a car or truck that interests you and identify the target market. Once you’ve identified the target market, describe the features of the vehicle that appeal specifically to the target market.
Describe psychological pricing. What types of products would be best suited to psychological pricing? How is psychological pricing used in the retail environment?
Suppose that a small trader sells an average product for $8.50. When the trader checks prices from his supplier, he discovers that the cost per product to him, including discounts, is $5.30. What is the trader’s markup percentage?
What steps need to be amended in the development of services as compared to products, and why?
What is product placement? Why does it tend to work where some forms of conventional advertising sometimes fail? Identify some examples of product placement from your region.
How are goods and services classified according to their prospective buyers?
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