Questions and Answers of Business Essentials

Consider a new product or service that has recently become available for purchase by consumers. To what extent did this product or service possess the “screening” characteristics that are
Would you prefer to buy an existing business or start from scratch? Why?
1. Find a small business in your local area that is committed to being eco-friendly. How did the owner decide to commit to having an eco-friendly business?2. Consider the following statement: Because
1. What are some of the key entrepreneurial traits displayed by Mark Zuckerberg in building Facebook?2. Why do you think the road to profitability was such a long one for Facebook?
The case describes the dramatic growth of Beyond the Rack, a Canadian online retailer that was started in 2009, but by 2015 had 13 million members. The company sells designer clothes for up to 80
1. From what you have read, how does Mr. Ma fit the profile of an entrepreneur?2. What are the reasons for Mr. Ma’s success when so many others have failed (particularly in the food service
Interview the owner of a local small business. Ask the owner to (a) describe the kinds of socially responsible activities the company is currently involved in, and (b) identify the factors that
Develop a list of the major stakeholders of your college or university. What priority does the school assign to these stakeholders? Do you agree or disagree with this priority? Explain your reasoning.
Analyze the forces that are at work from both a company’s perspective and from a whistle-blower’s perspective. Given these forces, what characteristics would a law to protect whistle-blowers have
On balance, do you think it is a good idea to pay whistle-blowers? Defend your answer.
What themes or topics would you recommend for this underserved market?
In what ways do you think your personal code of ethics might clash with the practices of some specific companies? How might you resolve these differences?
What do you think of the potential for gaming products aimed at female consumers?
This opening case describes some of the behind-the-scenes activity that is required for the successful production and marketing of chocolate. Production activity involves harvesting cocoa beans, and
At first glance, it might seem as though the goals of economic growth and stability are inconsistent with one another. How can this apparent inconsistency be reconciled?
Give three additional examples of how a warming climate can negatively affect business activity. Then give three additional examples of how a warming climate can positively affect business activity.
Do some research on “net neutrality.” Debate the pros and cons of this concept.
What are the benefits and risks of outsourcing? What, if anything, should be done about the problem of Canadian companies outsourcing for foreign countries? Defend your answer.
Philip & Henry Productions owe much of their success to internet marketing. How can the company use modern day social media tools to continue to expand and to help increase repeat business?
How important is the physical environment compared to the other environments of business that are discussed in this chapter?
What do you think of Netflix’s latest move—creating new media content? What are the advantages and disadvantages of this strategic move?
What are the primary external threats for Netflix in the short-term? In the long-term?
Consider the following statement: “If the fuel cell had any value, it would have been fully developed by now and there would be many cars on the road that are powered by fuel cells.” Do you agree
1. What are the biggest challenges to long-term success and profitability for Loblaws, Sobeys, and Metro?2. The three main players in the Canadian grocery market each operate under various brands.
Government plays a variety of roles in the Canadian mixed economy (customer, regulator, taxation agent, provider of services, etc.). Consider each of the roles discussed in the text and state your
Analyze how the factors of production (labour, capital, entrepreneurs, natural resources, and information) work together for a product or service of your choice.
1. Consider the arguments in support of peak oil theory and the arguments against it. Then draw a graph that shows your predictions of world oil production from now until the year 2100 (measure
Eventually, what form of competition is likely to characterize this market?
In your opinion, what industries in Canada should be regulated by the government? Defend your arguments.
This insert describes Apple’s movement into streaming radio, the fastest growing form of music listening. In 2013, Apple rolled out the iTunes Radio service with more than 200 stations; it allows
In recent years, many countries have moved from command economies to market economies. Why do you think this has occurred? Can you envision a situation that would cause a resurgence of command
Mike Miltimore is an entrepreneur who started Riversong Guitars, a brand which is built on innovative guitar manufacturing. Mike is now trying to increase consumer awareness and demand for his
The opening case describes the high-visibility merger of Tim Hortons and Burger King, and notes the interesting fact that Burger King moved its headquarters to Canada as part of the deal. The
On various occasions, government provides financial incentives to business firms. For example, the Canadian government provided export assistance to Bombardier Inc. with its Technology Transfer

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