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business essentials
Business Essentials 8th Canadian Edition Ronald J. Ebert, Ricky W. Griffin, Frederick A. Starke, George Dracopoulos - Solutions
Review the example of the decisions made by Airbus and Boeing regarding new large aircraft. Then research the most current information on the status of the two planes. Which company seems to have made the better decision?
Can you identify any organizations where the technical skills of top managers are more important than human relations or conceptual skills? Can you identify where conceptual skills are not important at all?
Research consistently shows that managers who set goals that are specific, measurable, achievable, relevant, and time-framed achieve higher performance than managers who don’t. This boxed insert gives examples of green goals that some companies have adopted, and describes the importance of goal
Identify the managers by level and area at your college or university.
This insert describes several key challenges that managers face (e.g., maintaining the energy that is needed to keep up with their heavy workload, coping with huge amounts of information, dealing with risk), and the actions that managers take to meet those challenges.1. In what ways has information
This insert describes the activities of StellaService, a company that provides online retailers with information about how effective their online activities are in the eyes of consumers.How do the results of customer service reports influence a manager’s decisions? In answering this question,
1. What are the functions of management? How are these functions illustrated in this case?2. What are the skills of management? Which skills are most exemplified in Sergey Brin and Larry Page?3. What role do goals and strategy play at Google?4. Describe the corporate culture at Google.
Visit the website of a major global company such as Coca-Cola and enter some of their international sites. Make sure to choose countries from different parts of the world. What are some of the differences that you see in the international sites? Identify some of the similar themes and report your
What attributes of your province or region (cultural, geographical, economic, etc.) would be of interest to a foreign firm thinking about locating there? Visit provincial government sites and find resources that are available for businesses to help them invest in your province. Identify a company
Select a familiar product. Conduct some research on the culture of India and identify the problems that might arise in trying to market this product to India's citizens.
Interview the manager of a local firm that does at least some business internationally.Identify reasons why the company decided to "go international," as well as the level of the firm's international involvement and the organizational structure it uses for its international operations.
Explain how the economic system of a country affects foreign firms interested in doing business there.
1. How does this video demonstrate the power of technology and the potential dangers that are ever-present in this technological age?2. Briefly describe the concerns regarding online reviews and highlight the ethical implications from a consumer and a business point of view.3. How is Amazon
Consider the following statement: “Because of intense international competition, companies really don’t have any alternative but to locate their manufacturing facilities in countries with low wages so that they can lower their cost structure and be more competitive in global markets.” Do you
1. What factors contributed to this decision? In answering this question, relate your response to the external environment of business.2. How will McDonald’s move toward natural chicken affect the fast food industry? What are the ethical implications?3. Do you think customers will respond
Develop a group response to the following question: Can your team identify other solutions to this dilemma?
1. Based on what you have read, how does this case demonstrate the complexity of being an entrepreneur in a global context?2. Describe the various forms of international expansion discussed in this case and list the pros and cons of each tool.
1. After watching this video describe the potential advantages and disadvantages of franchising as they relate to Velofix. Do you think it is a good potential investment for franchisees today?2. In this section, we discussed the importance of selecting the right type of partners to work with. What
Considering the interests of all stakeholders, what is the best option in this situation?
What are the advantages and disadvantages of globalization from a Canadian consumer’s point of view? From a Canadian manufacturer’s point of view?
1. What motivates companies like Starbucks to expand into international markets with little perceived interest for their product?2. How has Starbucks adapted to Chinese culture?3. Are you concerned that Starbucks expansion into China threatens their traditional culture? Why or why not?4. If China
There are thousands of mobile applications on the various mobile platforms (you probably use some of them on a weekly or daily basis). Identify an idea for a new application that can serve a consumer need that is currently unmet or can be improved upon.
Consider a new product or service that has recently become available for purchase by consumers. To what extent did this product or service possess the “screening” characteristics that are described in the chapter (adding value, providing competitive advantage, etc.)?
Would you prefer to buy an existing business or start from scratch? Why?
1. Find a small business in your local area that is committed to being eco-friendly. How did the owner decide to commit to having an eco-friendly business?2. Consider the following statement: Because the failure rate of small businesses is high, small business owners must focus all their energies
1. What are some of the key entrepreneurial traits displayed by Mark Zuckerberg in building Facebook?2. Why do you think the road to profitability was such a long one for Facebook?
The case describes the dramatic growth of Beyond the Rack, a Canadian online retailer that was started in 2009, but by 2015 had 13 million members. The company sells designer clothes for up to 80 percent off the normal retail price. The case provides details of how the internet has facilitated this
1. From what you have read, how does Mr. Ma fit the profile of an entrepreneur?2. What are the reasons for Mr. Ma’s success when so many others have failed (particularly in the food service business)?3. How does the case demonstrate the important relationships between franchisors and franchisees
Interview the owner of a local small business. Ask the owner to (a) describe the kinds of socially responsible activities the company is currently involved in, and (b) identify the factors that facilitate and inhibit socially responsible behaviour in small businesses.
Develop a list of the major stakeholders of your college or university. What priority does the school assign to these stakeholders? Do you agree or disagree with this priority? Explain your reasoning.
Analyze the forces that are at work from both a company’s perspective and from a whistle-blower’s perspective. Given these forces, what characteristics would a law to protect whistle-blowers have to have to be effective?
On balance, do you think it is a good idea to pay whistle-blowers? Defend your answer.
What themes or topics would you recommend for this underserved market?
In what ways do you think your personal code of ethics might clash with the practices of some specific companies? How might you resolve these differences?
What do you think of the potential for gaming products aimed at female consumers?
This opening case describes some of the behind-the-scenes activity that is required for the successful production and marketing of chocolate. Production activity involves harvesting cocoa beans, and this work is often performed by children between the ages of 12 and 16 who work in bad conditions.
At first glance, it might seem as though the goals of economic growth and stability are inconsistent with one another. How can this apparent inconsistency be reconciled?
Give three additional examples of how a warming climate can negatively affect business activity. Then give three additional examples of how a warming climate can positively affect business activity. Then do the same analysis for a cooling climate.
Do some research on “net neutrality.” Debate the pros and cons of this concept.
What are the benefits and risks of outsourcing? What, if anything, should be done about the problem of Canadian companies outsourcing for foreign countries? Defend your answer.
Philip & Henry Productions owe much of their success to internet marketing. How can the company use modern day social media tools to continue to expand and to help increase repeat business?
How important is the physical environment compared to the other environments of business that are discussed in this chapter?
What do you think of Netflix’s latest move—creating new media content? What are the advantages and disadvantages of this strategic move?
What are the primary external threats for Netflix in the short-term? In the long-term?
Consider the following statement: “If the fuel cell had any value, it would have been fully developed by now and there would be many cars on the road that are powered by fuel cells.” Do you agree or disagree with the statement? Explain your reasoning.
1. What are the biggest challenges to long-term success and profitability for Loblaws, Sobeys, and Metro?2. The three main players in the Canadian grocery market each operate under various brands. Why do you think they still use all of those different brand names? Why don’t they just re-brand all
Government plays a variety of roles in the Canadian mixed economy (customer, regulator, taxation agent, provider of services, etc.). Consider each of the roles discussed in the text and state your view as to whether government involvement in each role is excessive, insufficient, or about right.
Analyze how the factors of production (labour, capital, entrepreneurs, natural resources, and information) work together for a product or service of your choice.
1. Consider the arguments in support of peak oil theory and the arguments against it. Then draw a graph that shows your predictions of world oil production from now until the year 2100 (measure annual world oil production in billions of barrels on the vertical axis and time on the horizontal axis).
Eventually, what form of competition is likely to characterize this market?
In your opinion, what industries in Canada should be regulated by the government? Defend your arguments.
This insert describes Apple’s movement into streaming radio, the fastest growing form of music listening. In 2013, Apple rolled out the iTunes Radio service with more than 200 stations; it allows users to create custom stations to fit their personal musical tastes. Apple has entered this market
In recent years, many countries have moved from command economies to market economies. Why do you think this has occurred? Can you envision a situation that would cause a resurgence of command economies?
Mike Miltimore is an entrepreneur who started Riversong Guitars, a brand which is built on innovative guitar manufacturing. Mike is now trying to increase consumer awareness and demand for his improved guitar design.What else does Mike Miltimore need to do to get his brand to be noticed in an
The opening case describes the high-visibility merger of Tim Hortons and Burger King, and notes the interesting fact that Burger King moved its headquarters to Canada as part of the deal. The material in the opening case should be of considerable interest to students because it deals with two
On various occasions, government provides financial incentives to business firms. For example, the Canadian government provided export assistance to Bombardier Inc. with its Technology Transfer Program. Is this consistent with a basically free market system? Explain how this might distort the
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