Questions and Answers of Business Intelligence and Analytics

Go to teradatauniversitynetwork.com and search for case studies. Read cases and white papers that talk about Big Data analytics. What is the common theme in those case studies?
The Bank’s highly respected derivatives team is responsible for over one-third of the world’s total derivatives trades. Their derivatives practice has a global footprint with teams that support
At teradatauniversitynetwork.com, find the SAS Visual Analytics white papers, case studies, and hands-on exercises. Carry out the visual analytics exercises on large data sets and prepare a report to
One of the application areas where Big Data and analytics promise to make a big difference is arguably the field of politics. Experiences from the recent presidential elections illustrated the power
eBay is the world’s largest online marketplace, enabling the buying and selling of practically anything. Founded in 1995, eBay connects a diverse and passionate community of individual buyers and
At teradatauniversitynetwork.com, go to the podcasts library. Find podcasts about Big Data analytics. Summarize your findings.
Go to teradatauniversitynetwork.com and search for BSI videos that talk about Big Data. Review these BSI videos and answer case questions related to them.
Employing 6,000 people, Dublin City Council (DCC) delivers housing, water and transport services to 1.2 million citizens across the Irish capital. To keep the city moving, the council’s traffic
Go to the teradata.com and/or asterdata.com Web sites. Find at least three customer case studies on Big Data, and write a report where you discuss the commonalities and differences of these cases.
Founded as a credit agency in Mainz, Germany, in 1879, Creditreform has grown to now serve more than 163,000 members from 177 offices across Europe and China as one of the leading international
Go to IBM.com. Find at least three customer case studies on Big Data, and write a report where you discuss the commonalities and differences of these cases.
This case study is about one of the largest U.S. telecommunications organizations, which offers a variety of services, including digital voice, high- speed Internet, and cable, to more than 24
Go to cloudera.com. Find at least three customer case studies on Hadoop implementation, and write a report where you discuss the commonalities and differences of these cases.
Go to MapR.com. Find at least three customer case studies on Hadoop implementation, and write a report where you discuss the commonalities and differences of these cases.
Go to hortonworks.com. Find at least three customer case studies on Hadoop implementation, and write a report where you discuss the commonalities and differences of these cases.
Go to marklogic.com. Find at least three customer case studies on Hadoop implementation, and write a report where you discuss the commonalities and differences of these cases.
Go to youtube.com. Search for videos on Big Data computing. Watch at least two. Summarize your findings.
Go to google.com/scholar and search for articles on stream analytics. Find at least three related articles. Read and summarize your findings.
Enter google.com/scholar and search for articles on data stream mining. Find at least three related articles. Read and summarize your findings.
Search the job search sites like monster.com, careerbuilder.com, and so forth. Find at least five job postings for data scientist. Identify the key characteristics and skills expected from the
Enter google.com/scholar and search for articles that talk about Big Data versus data warehousing. Find at least five articles. Read and summarize your findings.
A patent is a set of exclusive rights granted by a country to an inventor for a limited period of time in exchange for a disclosure of an invention (note that the procedure for granting patents, the
Visit teradatauniversitynetwork.com. Identify cases about text mining. Describe recent developments in the field. If you cannot find enough cases at the Teradata University network Web site, broaden
Examine how textual data can be captured automatically using Web-based technologies. Once captured, what are the potential patterns that you can extract from these unstructured data sources?
Survey some text mining tools and vendors. Start with clearforest.com and megaputer.com. Also consult with dmreview.com and identify some text mining products and service providers that are not
The 1823 Call Centre of the Hong Kong government’s Efficiency Unit acts as a single point of contact for handling public inquiries and complaints on behalf of many government departments. 1823
What is text mining? How does it differ from data mining?
Why do you think most of the text mining tools are offered by statistics companies?
Go to teradatauniversitynetwork.com or locate white papers, Web seminars, and other materials related to text mining. Synthesize your findings into a short written report.
Interview administrators in your college or executives in your organization to determine how text mining and Web mining could assist them in their work. Write a proposal describing your findings.
Find recent cases of successful text mining and Web mining applications. Try text and Web mining software vendors and consultancy firms and look for cases or success stories. Prepare a report
Driven by advancements in Web-based information technologies and increasing globalization, computer-mediated communication continues to filter into everyday life, bringing with it new venues for
What do you think are the pros and cons of choosing a free text mining tool over a commercial tool?
Browse the Web and your library’s digital databases to identify articles that make the natural linkage between text/Web mining and contemporary business intelligence systems.
Go to your library’s online resources. Learn how to download attributes of a collection of literature (journal articles) in a specific topic. Download and process the data using a methodology
Go to statsoft.com. Select Downloads and download at least three white papers on applications. Which of these applications may have used the data/text/Web mining techniques?
The company is a financial services firm that provides a broad range of solutions and services to a global customer base. The company has a comprehensive network of facilities around the world, with
In your own words, define text mining and discuss its most popular applications.
Go to teradatauniversitynetwork.com and find a case study named “eBay Analytics.” Read the case carefully, extend your understanding of the case by searching the Internet for additional
Find a readily available sentiment text data set and download it into your computer. If you have an analytics tool that is capable of text mining, use that; if not, download RapidMiner (rapid-i.com)
Go to sas.com. Download at least three white papers on applications. Which of these applications may have used the data/text/Web mining techniques?
Researchers conducting searches and reviews of relevant literature face an increasingly complex and voluminous task. In extending the body of relevant knowledge, it has always been important to work
Go to teradatauniversitynetwork.com and find a sentiment analysis case named “How Do We Fix and App Like That!” Read the description and follow the directions to download the data and the tool to
Go to ibm.com. Download at least three white papers on applications. Which of these applications may have used the data/text/Web mining techniques?
Using SAS Text Miner, the Parks Division is able to reduce a three-week process down to a couple of days, and discover new insights in a matter of minutes. The solution has not only automated manual
Go to teradata.com. Download at least three white papers on applications. Which of these applications may have used the data/text/Web mining techniques?
Every day, a substantial amount of new customer feedback data—rich in sentiment, customer issues, and product insights—becomes available to organizations through e-mails, repair notes, CRM notes,
Go to fairisaac.com. Download at least three white papers on applications. Which of these applications may have used the data/text/Web mining techniques?
With the passage of the healthcare law, many health plan members were perplexed by new rules and regulations and concerned about the effects mandates would have on their benefits, copays, and
Go to salfordsystems.com. Download at least three white papers on applications. Which of these applications may have used the data/text/Web mining techniques discussed in this chapter?
Go to clarabridge.com. Download at least three white papers on applications. Which of these applications may have used text mining in a creative way?
Go to kdnuggets.com. Explore the sections on applications as well as software. Find names of at least three additional packages for data mining and text mining.
What types of online information can be collected using of Web crawlers? Discuss how organizations could use this information for decision making.
We normally search for answers to our problems outside of our immediate environment. Often, however, the trouble stems from within. In taking action against global terrorism, domestic extremist
Explain how the size and complexity of the Web makes knowledge discovery challenging.
Examine how Web-based data can be captured automatically using the latest technologies. Once captured, what are the potential patterns that you can extract from these content-rich, mostly
Write a brief report on the effectiveness of your educational institution’s current SEO illustrating with your findings and recommendations. How can effective SEO strategies influence the number of
IGN Entertainment operates the Internet’s largest network of destinations for video gaming, entertainment, and community geared toward teens and 18- to 34-year-old males. The company’s properties
What is Web mining? How does it differ from regular data mining or text mining?
What are the reasons/motivations behind the exponential growth of social media analytics?
What are the limitations of a simple keyword-based search engine? How does Web mining address these deficiencies?
Interview administrators in your college or executives in your organization to determine how Web mining is assisting (or could assist) them in their work. Write a proposal describing your findings.
How would Web usage mining ensure content generation and user management on a site of your choice? Referring to the chapter, carry out a basic off-site analysis for the site and suggest steps to
The Allegro Group is headquartered in Posnan, Poland, and is considered the largest non-eBay online marketplace in the world. Allegro, which currently offers over 75 proprietary Web sites in 11
How do people use social media? What are the evolutionary levels of engagement?
Define Web mining? How is it different from Web analytics?
Go online, search for publicly available Web usage or social media data files, and download one of your choice. Then, download and use one of the free tools to analyze the data. Write your findings
Use social media Websites to gauge opinions about a clothing brand among a sample of your immediate friends. Identify examples of how social networks influence product selection.
Because of the widespread use of free Internet tools and techniques (VoIP, video conferencing tools such as Skype, free phone calls within the United States by Google Voice, etc.), the
How does Web content mining increase a company’s efficiency and competitive advantage?
Visit openwebanalytics.com and compare the functionality of this open source tool with its competitors. Distinguish between the two. Why would companies purchase web analytics solutions?
C3 Presents creates, books, markets, and produces live experiences, concerts, events, and just about anything that makes people stand up and cheer. Among others, they produce the Austin City Limits
How can we collectively use Web content mining, Web structure mining, and Web usage mining for business gains?
Go to www.google.com/adwords and download at least three success stories. Does the existence of services such as Google AdWords affect the need for SEO in any way? Justify your answer.
eHarmony launched in the United States in 2000 and is now the number-one trusted relationship services provider in the United States. Millions of people have used eHarmony’s Compatibility Matching
What are authoritative pages, hubs, and hyperlinkinduced topic search (HITS)? Discuss the differences between citations in research articles and hyperlinks on Web pages.
Go to kdnuggets.com. Explore the sections on applications as well as software. Find names of at least three additional packages for Web mining and social media analytics.
Define a search engine and discuss its anatomy.
What is PageRank algorithm? What is the relation between PageRank and citation analysis? How does Google use PageRank?
Define SEO? What does it involve? Discuss the most commonly used methods for SEO.
What is Web Analytics? Discuss the application of Web analytics for businesses.
Discuss the impact of Web analytics metrics on market insight.
Discuss Web site optimization ecosystem?
Discuss social network analysis. Which types of social networks are relevant to businesses?
How can we measure the impact of social media analytics? How can social media intelligence be incorporated into planning?
Create the spreadsheet models shown in Figures 9.3 and 9.4.a. What is the effect of a change in the interest rate from 8 percent to 10 percent in the spreadsheet model shown in Figure 9.3?b. For the
User interface. When the solver (ILOG CPLEX) is run, an optimal solution is reached at a point when the objective value of the incumbent solution stops improving. This stopping criterion is
What is the relationship between environmental analysis and problem identification?
Explore teradatauniversitynetwork.com and determine how models are used in the BI cases and papers.
What is a decision variable?
American Airlines, Inc. (AA) is one of the world’s largest airlines. Its core business is passenger transportation but it has other vital ancillary functions that include full-truckload (FTL)
How can decision-making problems under assumed certainty be handled?
What is a spreadsheet add-in? How can add-ins help in DSS creation and use?
Solve the MBI product-mix problem described in this chapter, using either Excel’s Solver or a student version of an LP solver, such as Lindo. Lindo is available from Lindo Systems, Inc., at
What are the major types of models used in DSS?
Explain why a spreadsheet is so conducive to the development of DSS.
Describe an allocation problem.
Go to orms-today.com and access the article “The ‘Sound’ Science of Scheduling,” by L. Gordon and E. Erkut from OR/ MS Today, Vol. 32, No. 2, April 2005. Describe the overall problem, the DSS
Why are models not used in industry as frequently as they should or could be?
Define the product-mix problem.

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