Questions and Answers of International Marketing

What effects has information technology had on international marketing research?
Why do firms enter the global market?
What programs does the Export-Import Bank (www.exim .gov) offer that specifically benefit small businesses trying to export? What benefits can be derived from each?
How can a born global firm enter and succeed in the international market?
What relationship exists between governments and foreign investors? Why are foreign investors important?
Discuss the various advantages and disadvantages of full ownership versus joint ventures.
Video Collaboration Studios (VCS) is continually growing new studios globally. The immersive environment created by VCS allows employees to connect face to face from any part of the world as if they
China's economy is now at a tipping point- consumers have an increasing number of brands to choose from and therefore are becoming more sophisticated in their choices. Chinese companies understand
Discuss the major reasons for the growth of international services.
What are some of the international marketing implications of service intangibility?
Discuss the effects of cultural sensitivity on international services.
What are some ways for a firm to expand its services internationally?
How can a firm in a developing country participate in the international services boom?
Which services would be expected to migrate globally in the next decade? Why?
How will increased use of cloud computing affect the global technology services industry? Which firms are likely to benefit or suffer?
For over 30 years, wildlife rescuers have used Dawn dishwashing liquid to gently remove oil and help save wildlife affected by oil spills. The Wildlife Champions’ Facebook page lets you choose your
The global advertising industry has experienced significant consolidation, with a few giant communications companies owning most of the major advertising, branding, public relations, digital
The definition of ambush marketing as a marketing strategy is when a competing brand connects itself with a major sporting event without paying a sponsorship fee. Ambush marketing occurs when one
Mobile phone users worldwide are projected to be 7.41 billion by 2024. Suggest which consumer features (e.g., mobile payment and social media) will be the most valued.
What is the role of community relations for a global marketer? How can the marketer treat even the antiglobals as customers?
Assess the programmed management approach for coordinating global advertising efforts.
Some exporters report that they value above all the broad exposure afforded through exhibiting at a trade show, regardless of whether they are able to sell directly at the event. Comment on this
What are the implications of price escalation?
The European Union promotes the benefits of the euro as a common currency for the 19 EU nations that have adopted it (see http://ec.europa.eu/economy_finance/euro/index _en.htm). What are possible
The European Union promotes the benefits of the euro as a common currency for the 19 EU nations that have adopted it (see http://ec.europa.eu/economy_finance/euro/index _en.htm). What are possible
What are the implications of price escalation?
Consumers now can enjoy their chicken sandwich at KFC without bringing any cash, credit cards, or even a smartphone. This new service, facial-recognition payment (FRP), was first introduced to KFC
The standard worldwide base price is most likely looked on by management as full-cost pricing, including an allowance for manufacturing overhead, general overhead, and selling expenses. What factors
Compare the services of the Global Industrial Cooperation Association (formerly known as Global Offset and Countertrade Organization https://gica.org) and the AsiaPacific Countertrade Association
Suggest different importer reactions to a price offer and how you, as an exporter, could respond to them.
Comment on the pricing philosophy, “Sometimes price should be wrong by design.”
How do social media vary around the world?
What are the success strategies for using social media in international marketing?
Why has trust in business dropped in developed countries but remains high in countries like China and India?
Identify 10 non-European-headquartered companies belonging to CSR Europe. Go to https://www.csreurope.org /our-network-1.
Is there a need for increased regulation of financial services product marketing to consumers?
Identify a firm that proves its leadership in sustainability in an industry of your choice. For example, go to the sustainability reports on the websites of leading global brewing companies and
Will a financial transactions tax on equity, bond, currency, and financial derivatives transactions in the EU and the United States serve a greater social purpose or be bad for business?
Do you agree with Milton Friedman’s contention that the only responsibility of business is “to use its resources and engage in activities designed to increase its profits so long as it stays
Why should businesses be concerned about carbon emissions?
Should international marketers embrace a curative international marketing approach and accept responsibility for problems that marketing has generated?
Consumers in Europe, North America, and other advanced economies are well off. For decades, such consumers have enjoyed superior living standards and the ability to fulfill all their essential
What are the key drivers that today’s marketer has to understand in planning for the international marketplace?
Apple is admired by consumers worldwide for its consumer-friendly products, its innovative ideas, its stylish approach, and its management. It is regularly listed as one of the strongest brands in
The arm’s-length principle of transfer pricing states that the amount charged by one related party to another for a given product must be the same as if the parties were not related. What would a
Discuss the advantages and drawbacks of countertrade.
Track the live number of pirate attacks at www.icc-ccs .org/piracy-reporting-centre/imb-live-piracy-map. Should governments intervene? Why or why not?
Describe the relationship between social networks and social media.
What trends have given rise to the emergence of social media as an important international marketing tool?
Visit the websites of three multinational firms, for example, www.vw.com, www.sony.com, and www.nike.com. How does each firm use social media to achieve its international marketing goals? Suppose you
Distinguish between social media and traditional media in international marketing.
Describe the various forms of social media.
How do consumers create content using social media?
What benefits do social media provide firms in their international marketing activities?
What disadvantages do social media pose for internationalizing firms?
Describe how firms use social media in international marketing communications.
In international marketing, social media pose an important dilemma about the privacy of personal information. Around the world, people freely release data about themselves through social networks
Current information on the state of social media worldwide is provided by various websites, including, www .emarketer.com, blog.nielsen.com/nielsenwire, and www.internetworldstats.com. Visit these
As a consumer, what logistics attribute is most important to you: speed, predictability, cost, or quality? Discuss which are relatively more important to you and why.
The Internet has had a dynamic effect on the supply chain, specifically in terms of speed. Discuss the benefits of the Internet’s effect on supply chains. Are there any drawbacks? Explain them.
Go to the United States Census Bureau’s website (www .census.gov/foreign-trade/regulations) and read through the Foreign Trade Regulations. Consider the various logistical obstacles and management
One method of screening candidates is to ask potential distributors for a sample marketing plan. What items would you want included in this plan?
Using the website of the U.S. Commercial Service (http:// trade.gov/cs), assess the types of help available to an exporter in establishing distribution channels and finding partners in this endeavor.
The U.S. Supreme Court has upheld a ban on gray market products sold legally in other countries but not authorized by their maker for sale in the United States. This ruling means that any
Use the United National Conference on Trade and Development FDI Database (available under the Statistics option at http://unctad.org) to research the foreign direct participation and exposure of a
KFC, owned by Kentucky-based Yum! Brands, started out as the quintessential American fast food company, originally being named Kentucky Fried Chicken.What could be more patriotic than deep-fried
Who are the European Union’s main trade partners? Which of these countries are members of the Organization for Economic Cooperation and Development? (Check both the WTO website, www.wto.org and the
Discuss the possible shortcomings and benefits of secondary data.
What is the key to a successful global assignment? Why do some assignments fail?
World Health Organization: www.who.int/chp/countries/en/ Institute for Health Metrics and Evaluation: www.healthdata .org/results/country-profiles For your chosen country, (i) Summarize the state of
Carrefour has adapted many aspects of its product offerings and processes to fit the different consumer demands in various countries. Why?
The prevalence and pattern of disease and other health conditions vary around the world. Explore the status of disease and health care in a country of your choice.
The concept dubbed “reverse innovation” encompasses any innovation that is adopted first in the developing world and then migrates into mature markets. Why?
Innovators solve problems in two key ways: by acquiring or developing technologies and by altering business models or capabilities. In India, IT-based software and service providers used
Whirlpool’s goal is “a Whirlpool product in every home, everywhere.” Using its website, www.whirlpool.com, describe what needs to take place for this vision to become a reality.
What is the danger in oversimplifying the globalization approach? Would you agree with the statement that “if something is working in a big way in one market, you better assume it will work in all
Explain the major steps in selling to governments.
What is global customer relationship management?
Explain what firms can do to succeed at targeting global consumers.
What are the main characteristics of the government buyer?
Explain the typical stages of national economic development.
What factors influence the global industrial buyer?
Describe the main characteristics of the industrial buyer.
Describe the main characteristics of the global consumer.
Using available data, assess the market potential for (a) Power generators,(b) Consumer appliances in (1) The Philippines, (2) Jordan, and (3) Portugal.
Gifts should always be chosen with great care. An ideal gift is one that represents the giver’s own culture while being sensitive to the recipient’s. For example, a Finn may give a Suunto compass
Every big company has in-house experts. So why do they not use them more? Search systems that apply social-computing tools such as internal blogs, wikis, and social networks can fill these critical
Too little attention to foreign markets seems to result in missed opportunities for sales growth, operational inefficiencies, and the risk of being blindsided by fast-moving international
See how Dow’s “solutionism” (www.dow.com/about /index.htm) is addressing some of the world’s biggest challenges. The more we talk together, the more we solve together. Wind turbines today are
Are standards like those promoted by the International Organization for Standardization (see www.iso.org) a hindrance or an opportunity for exporters?
The elements that make up a truly innovative company are many: a focused innovation strategy, a winning overall business strategy, deep customer insight, great talent, and the right set of
How can marketers satisfy the Four Rs of environmentally correct practice? See, for example, the approaches proposed by the Duales System Deuschland (see www .gruener-punkt.de).
Using the list of the world’s leading brands (available at Interbrand, www.interbrand.com) evaluate why certain brands place high and some lower.
What factors should be considered when deciding on the location of research and development facilities?
What are the benefits of a coordinated global product launch? What factors will have to be taken into consideration before the actual launch?
Argue for and against the use of the corporate name in global branding.
Should electronic commerce be considered a good or a service?
What percentage of your books do you purchase via ecommerce? How will that change in the next few years?
What effect did the coronavirus outbreak have upon world trade in 2020?
Using World Trade Organization data (www.wto .org), identify the following: (1) World trade volume of merchandise goods and services for the preceding year,(2) Projections for world trade volume of

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