Questions and Answers of International Marketing

What are the foreign country-based methods of direct exporting?
What three approaches can be used to price exported products?
What are the two main kinds of documents that accompany exports?
Define international retailing.
Explain which approach, market concentration or market spreading, should be the primary strategy used in the following situations:a new type of sports energy drink 3-D digital video players wines
Discuss the transportation modes that would work best for the following products that are to be shipped overseas: personal computers industrial equipment mobile phones petroleum products
Discuss how place, time, possession, and communication utilities can be created for each of the following:motorcycles in Spain video games in Japan soft drinks in Portugal cereal in Australia
Discuss how well you think online retailing would work for the following products:groceries appliances fast food business products
Visit the website of a major international marketer of fruit, such as United States-based Chiquita (http://www.chiquita.com). What can you learn about the worldwide distribution of fruit from these
Using the Internet, identify three major international export merchants.What services do the companies offer? What regions do they serve?
Marks and Spencer (M&S) is one of the UK’s leading retailers and is no stranger to international marketing success. Founded in England in 1884 by Michael Marks and Thomas Spencer, the company has
Define globally integrated marketing communications.
Define communication.
Explain the cultural paradoxes that complicate international advertising.
Find examples of advertisements for the same brand in different countries. Compare and contrast the selected advertisements and try to assess their fit to the target cultures.
Prepare a report on the application and future of programmatic advertising in global advertising campaigns.
Write down the selection criteria used when choosing international advertising agencies. Explain how each criterion would affect the selection of an agency for the following products and
Using an Internet search engine, look up five international advertising agencies. Write a report on how each conducts operations in global markets, including differences and similarities.
Develop a creative brief for international advertising campaigns for the following products. Specify which countries would be targeted. Make sure you match the advertising objectives with a message
Go to the website of the Word of Mouth Marketing Association(http://www.womma.org). Find its ethical statement regarding stealth marketing and company employees as brand advocates. Write a report
International competition in the smart phone applications market can be described as intense. With the vast number of companies and individuals that design smart phone apps on the rise, and with an
What elements comprise a firm’s promotional mix?
Define sales promotion and name its two primary activities.
What three types of consumer reactions are present when individuals encounter international consumer promotions?
What is damage control?
What methods can a company use for damage control?
Visit the website of a major international marketer such as Coca-Cola. What do you learn about the company’s worldwide sales promotions? What tactics do you like? Are you surprised by any of them?
Visit the website of the international promotions company DDB (http://www.ddb.com). What sales promotion techniques are highlighted? What clients does the company list? How many of these clients can
Visit the website of the major European retailer Tesco (http://www.tesco.com). What consumer-oriented sales promotions are highlighted? If you were shopping at one of the stores, which promotion
Visit Facebook.com. What international companies do you see using the site for sales promotion? What types of promotion do you see? Do you think that these are effective or ineffective? What could
Using Google or Bing, identify an international public relations firm. Write a report describing the organization’s activities and programs.
1: Sooner or later, everyone sneezes. In many parts of the world, the response will be to reach for a facial tissue. Numerous international marketing opportunities accompany the manufacture,
Define:SovereigntyConfiscationNationalismDomesticationExpropriationPolitical and Social Activists (PSAs)Non-governmental Organizations (NGOs)
Define:Cultural imperativeSubornationCultural electivePrinciple of utilitarian ethicsCultural exclusiveM-timeSilent languageFCPAP-time
Define:Cultural sensitivityCultureCultural valuesCultural congruenceCultural borrowingLinguistic distanceAestheticsSocial institutionsPlanned change
Define:Manifest DestinySustainable developmentRoosevelt CorollaryExpropriationGreen-house gas emissionsRural/urban migrationMonroe DoctrineOpium WarsConfucian philosophyTaiping Rebellion
Define:GATTProtectionismBalance of paymentsIMFNon tariff barriersCurrent AccountVoluntary export restraint (VER)TariffWTO
Define:International marketingForeign uncontrollablesControllable elementsMarketing relativismUncontrollable elementsSelf-reference criterion (SRC)Domestic uncontrollablesGlobal awareness
Define:StereotypesBATNANon-task soundingTask-related information exchangeCreativity in negotiations
Define:DumpingSkimmingCountervailing dutyCountertradeParallel marketGray MarketVariable-cost pricingPenetration pricingPrice EscalationFull-cost pricingExclusive
Define:Relationship marketingTCNExpatriateWork CouncilsLocal nationalsRepatriation Separation allowance
Define:AdvertisingPublic relations Sales promotionIntegrated marketing communicationsNoise
Define:Distribution processDistribution structureLarge-Scale Retail Store LawComplementary marketingAgent middlemenMerchant middlemenHome country middlemenDealerExport management company (EMC)Export
Define:LicensingCorporate planningFranchisingDirect exportingJoint VentureStrategic planningIndirect exportingSIATactical planning
Define: “The Greater China”Bottom-of-the-Pyramid Markets Purchase price parity (PPP)Four Asian Tigers ASEAN+3APEC
Define:Multinational market regionsFree-trade areaEuropean ParliamentCustoms unionSingle European ActCommon marketPolitical unionMaastricht treatyTreaty of Amsterdam
Define:BEMEconomic developmentInfrastructureNICs
Define:Marketing researchMulticultural researchInternational marketing researchBack translationResearch processAnalogySecondary dataParallel translationPrimary dataExpert
Define:Common LawCode LawIslamic LawMarxist-Socialist tenetsPrior use vs. registrationConciliationArbitrationLitigationCybersquattersPrior useRegistration
Select a country and analyze it politically from a marketing viewpoint.
Select a country. From secondary sources compile the following information for at least a 10-year period prior to the present data.Principal importsPrincipal exportsGross national productChief of
Discuss ways the companies discussed in the Global Perspective could have minimized their losses in the Banana Wars.
A Free Zone (FZ) is an area enclosed by a fence with Customs’ supervised entry and exit points, that is not considered to be within the host country. It is where certain economic or fiscal
Interview a local company which has a foreign sales operation. Draw an organization chart for the sales function and explain why that that company used particular structure.
Borrow a foreign magazine from the library. Compare the foreign advertising to that in an American magazine.
Select several countries each at a different stage of economic development and illustrate how the stage affects demand for industrial goods.
Define the following terms and show the significance to international marketing:Derived demandISO 9000Price-quality relationshipRelationship marketingClient followers
Assume you are deciding to “go international” and outline the steps you would take to help you decide on a product line.
Define the following terms and show their significance to international marketing:DiffusionInnovationProduct Component ModelGreen marketingQualityProduct HomologationGlobal brand
Visit the homepages of Maytag Corporation http://www.maytag.com/ and the Whirlpool Corporation http://www.whirlpool.com/, both appliance manufacturers in the United States. Each has some
Select one country in each of the three stages of economic development. For each country, outline the basic existing marketing institutions and show how their stages of development differ. Explain
Discuss any ethical and socially responsible issues that may be implied in the Global Perspective.
Find a product whose introduction into a foreign culture may cause dysfunctional consequences and describe how the consequences might be eliminated and the product still profitably introduced.
1. Here’s what we wrote in a previous edition of the Instructors Manual: “The Brazilian approach of distributing 10 million condoms during Carnival in Rio de Janeiro seems quite simple-minded.
Select a country with a stable population and one with a rapidly growing population. Contrast the marketing implications of these two situations.
Pick a country (other than Mexico) and show how significant historical events have affected the country’s culture.
Pick a country and show how employment and topography affect marketing within the country.
1. The following are the prices paid for the American television broadcasting rights of the summer Olympics since 1980: Moscow—NBC agreed to pay $85 million; 1984 in Los Angeles—ABC paid $225
France exports about 18 percent of its GDP, neighboring Belgium exports 46 percent. What areas of economic policy are likely to be affected by such variations in exports?
1. How should McDonald’s respond when ads promoting healthy life styles featuring Ronald McDonald are equated with Joe Camel and cigarette ads? Should McDonald’s eliminate Ronald McDonald in its
Interview several local businessmen to determine their attitudes toward world trade. Further, learn if they buy or sell goods produced in foreign countries. Correlate the attitudes and report on your
Visit the Bureau of Economic Analysis homepage http://www.bea.gov/. Select the section, Inter-national articles, and find the most recent information on Foreign Direct Investments in the United
Describe the large-scale retail store law found in Japan and show how the Structural Impediments Initiative (SII) is bringing about change in Japanese retailing.
Prepare your lifelong plan to be globally aware.
1. a. What factors contributed to Euro Disney’s poor performance during its first year of operation? What factors contributed to Hong Kong Disney’s poor performance?b. Three types of factors can
1. Is it ethical to sell a product that is, at best, only mildly effective? Discuss.2. Is it ethical to exploit cultural norms and values to promote a product? Discuss.3. Is the advertising of Fair
1. List all the different types of bribes, payments, or favors represented in this case under (a) FCPA, (b) Criminal Law of PRC, and (c) Law Against Unfair Competition of the PRC. Why is each either
Assume you are the CEO of a new firm that has perfected a package of software applications for medium- and large-sized companies to help manage intellectual property applications (patents,
1. Describe the Club Med experience for the international consumer. What are the elements of Club Med’s unique offering that cross cultural boundaries?2. Do you think Club Med should perform a
1. Describe the razor-and-blades business model.2. How and why do razor consumers in the US differ from those in India?3. How did Gillette’s product development process differ for the Gillette
1. What are some points and counterpoints in the debate over “sweatshops?” That is, should manufacturers be forced to leave factories and countries that violate fair labor standards? What are the
How does the U.S. government encourage foreign investment? Spell out the implications in foreign marketing.
Visit the homepage of Agora http://www.politicalresources.net . Select the Political Site of the Week and write a brief political analysis highlighting potential problem areas for a company
Search the Web for information on activities of PSAs outside the United States and write a briefing paper for international management on potential problems.
Discuss some of the reasons why it is probably best to seek an out-of-court settlement in international commercial legal disputes rather than sue.
In many code law countries, ownership of intellectual property rights is established by registration rather than prior use. Comment.
Sampling offers some major problems in market research. Discuss.
The infrastructure is important to the economic development of an economy. Comment.
Using the list of NIC growth factors, evaluate India and China as to their prospects for rapid growth. Which factors will be problems for India? For China?
The European Commission, the Council of Ministers, and the Court of Justice of the EC have gained power in the last decade. Comment.
Compare the growth successes and potentials of India and China. List the advantages and disadvantages of each. Which factors will be problems for India? For China?
In phases one and two of the international planning process, countries may be dropped from further consideration as potential markets. Discuss some of the conditions in each phase that may exist in a
Using the sources in question above i.e., http://www.maytag.com/) and http://www.whirlpool.com/, list the different alternative entry modes each uses.
Discuss the part industrial trade fairs and trade centers play in international marketing of industrial goods. What is the difference between industrial trade fairs and trade centers?
What ISO 9000 legal requirements are imposed on products sold in the EC? Discuss.
Discuss how the globalization of markets affects retail distribution.
Discuss the economic implications of charging termination penalties or restricting the termination of middlemen. Do you foresee such restrictions in the United States?
What are the two most important provisions of the Export Trading Act of 1982?
“To some extent, the exigencies of the manpower situation will dictate the approach to overseas sales organization.” Discuss.
“Price fixing by business is not generally viewed as an acceptable procedure (at least in the domestic market); but when governments enter the field of price administration, they presume to do it

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