Questions and Answers of International Marketing

Cartels seem to rise phoenix-like after they have been destroyed. Why are they so appealing to business?
Visit Global Trading, Inc. (a division of Minnesota Mining and Manufacturing Company) at http://solutions.3m.com/wps/portal/3M/en_US/GlobalTrading/Inc/ and select “who are we,” and write a short
1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India. What specific aspects of the political environment have played key roles?
Differentiate among the three international marketing concepts or levels of involvement.
Discuss how your interpretation of Manifest Destiny and the Monroe Doctrine might differ from a Latin American’s.
1. Go to www.space.com/missionlaunches/launches/2010_launch_log.html and review the history of satellite launches toward forecasting demand for Sea Launch’s services for the next five years.2.
1. As a junior member of your company’s committee to explore new markets you have received a memo from the chairman stating that at the next meeting be prepared to discuss key questions that need
1. What are the ways that Inditex ensures that “fast fashion” is truly fast?2. What are the important attributes of a “fast fashion” retailer to customers? To store managers?3. Why would a
What is the importance of “cultural empathy” to the foreign marketer? How does he or she acquire “cultural empathy?”
What is the popular definition of culture? What is the viewpoint of cultural anthropologists? What is the importance of the difference?
1. What information should be included in a written positioning statement for Mary Kay?2. How would you draft a formal, written positioning statement for Mary Kay using the information detailed in
It is stated that members of a society borrow from other cultures to solve problems that they face in common. What does this mean? What is the significance to marketing?
“For the inexperienced marketer, the “similar but different” feature of culture creates an illusion of similarity which usually does not always exist.” Discuss and give examples.
Social institutions affect marketing in a variety of ways. Discuss, give examples.
“Markets are the result of the triune interaction of a marketer’s efforts, economic conditions, and all other elements of the culture.” Comment.
Suppose you were requested to prepare a cultural analysis for a potential market, what would you do? Outline the steps and comment briefly on each.
Cultures are dynamic. How do they change? Are there cases where change is not resisted but actually preferred? Explain. What is the relevance to marketing?
Why is it important that the business executive be alert to the significance of business customs?
Suggest some cautions that an individual from a high‑context culture should take when dealing with someone from a low-context culture. Do the same for low- to high-context situations.
Differentiate among the following:SubornationLubricationExtortionBribery
Distinguish between P-time and M-time.

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